Digital Marketing Manager

Job Title: Digital Marketing Manager

Job Location: Khar West, Mumbai

We're looking for a digital marketing manager with a strong focus on web-based marketing strategies. The ideal candidate will possess a blend of technical proficiency, marketing acumen, and a keen eye for design. This role will be responsible for managing our brand's online presence across various platforms, with a primary focus on newsletters, WhatsApp, email marketing, and our Shopify-based CMS.

Responsibilities:

Newsletter Creation and Management:
• Develop engaging and informative newsletters to promote our brand's products or services.
• Manage subscriber lists, segmenting audiences for targeted campaigns.
• Analyze newsletter performance metrics to optimize content and increase engagement.

WhatsApp and Email Marketing:
• Craft compelling messages for WhatsApp and email marketing campaigns to reach our target audience.
• Implement strategies to grow our WhatsApp and email subscriber base.
• Monitor campaign performance and adjust strategies as needed to improve results.

Website Management:
• Oversee the maintenance and optimization of our website to ensure a seamless user experience.
• Collaborate with web developers to implement updates and improvements.
• Utilize SEO techniques to increase website traffic and visibility.

CMS (Shopify) Management:
• Manage customer data and utilize Shopify's CMS features to enhance the customer experience.
• Implement strategies to increase customer retention and loyalty.
• Monitor sales trends and customer behavior to identify opportunities for growth.

Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field.
• 2-5 years experience in web-based marketing, including newsletter, WhatsApp and email marketing, and website management.
• Familiarity with CRM platforms, preferably Shopify.
• Excellent written and verbal communication skills.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite/ Canva) is a plus.

If you have the skills and experience to excel in this role, we'd love to hear from you. Please submit your resume along with a cover letter at hr@pinklay.com . Please read up about the brand before applying. Resumes and cover letters received over e-mail get preference over quick apply.