Digital Marketing Manager

Responsibilities:

1. Develop and Execute Digital Marketing Strategies:

● Develop and implement comprehensive digital marketing strategies to drive

online traffic to the company website and generate leads.

● Utilize a variety of channels, including SEO, SEM, social media, email marketing,

and content marketing, to achieve marketing objectives.

● Stay updated with the latest trends and best practices in digital marketing and

implement innovative strategies to stay ahead of the competition.

2. Team Leadership and Collaboration:

● Lead and manage the digital marketing team, providing guidance and support to

ensure successful execution of marketing campaigns.

● Collaborate with cross-functional teams, including sales, product, and design, to

align digital marketing efforts with overall business goals and objectives.

3. Performance Analysis and Optimization:

● Monitor and analyze digital marketing performance using tools such as Google

Analytics, SEMrush, and social media analytics platforms.

● Track key performance indicators (KPIs) and metrics to evaluate the

effectiveness of marketing campaigns and identify areas for improvement.

● Optimize digital marketing campaigns based on performance data to maximize

ROI and achieve marketing objectives.

4. Content Strategy and Creation:

● Develop and execute content marketing strategies to attract and engage target

audiences across digital channels.

● Oversee the creation and optimization of content assets, including blog posts,

articles, whitepapers, videos, and website copy, to drive traffic and conversions.

● Ensure that all content is optimized for search engines and aligned with SEO best

practices to improve organic visibility.

5. Effective Content Writing for Websites and Clients:

● Write compelling and persuasive content for websites, landing pages, and

marketing materials that resonates with target audiences and drives

engagement.

● Collaborate with clients to understand their brand voice and messaging

requirements and develop customized content that meets their needs.

● Conduct keyword research and incorporate relevant keywords into content to

improve search engine ranking and visibility.

Requirements:

● Bachelor's degree in marketing, communications, or a related field.

● Minimum of 5 years of experience in digital marketing, with a proven track record

of developing and executing successful digital marketing strategies.

● Strong leadership and team management skills, with the ability to inspire and

motivate team members.

● In-depth knowledge of digital marketing channels and tactics, including SEO,

SEM, social media, email marketing, and content marketing.

● Able to pitch clients and solve digital marketing queries effectively

● Experience using digital marketing tools and platforms, such as Google Analytics,

SEMrush, and social media management tools.

● Excellent analytical skills and ability to interpret data to make informed

decisions.

● Strong communication and interpersonal skills, with the ability to collaborate

effectively with cross-functional teams.

● Ability to thrive in a fast-paced, dynamic environment and manage multiple

projects simultaneously.

● Certification in digital marketing or related field is a plus.

What We Offer:

● Competitive salary and benefits package, based on experience.

● Opportunity to lead and shape the digital marketing strategy for a growing

company.

● Dynamic work environment with opportunities for career growth and

advancement.

● Work-life balance and the vibrant lifestyle of Goa!

Bonus Points:

● Experience with hospitality technology solutions or software sales.

● Multilingual skills.

● Success in lead generation through digital marketing channels.

Mandatory Key Skills:

● Excellent communication, presentation, and convincing skills

Note: Previous experience in the digital marketing industry is highly preferred for this

role.

Job Type: Full-time

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 5 years (Preferred)
• total work: 1 year (Preferred)

Work Location: In person