Digital Marketing Manager

Job description
Digital Marketing Manager (Paid Media)

About our client

They are a leading brand and marketing agency, serving clients both nationally and internationally from an office in the South West and a satellite office in London.

In a rapidly changing world, they help brands create powerful communications that are impossible to ignore. They’re clients are ambitious businesses focused on building the best brands possible. They offer a wide range of services, including Branding, Digital Marketing, Advertising, Data, and Film. Some of the well-known brands we work with span industries from travel to retail and agriculture.

The Role:

They are looking for a Digital Marketing Manager with a paid media specialism to lead the development, implementation, and management of paid media strategies across various digital platforms. The ideal candidate will have a strong background in paid advertising, a data-driven mindset, and a passion for achieving measurable results. This role requires a combination of creative strategy, analytical thinking, and hands-on execution to drive traffic, conversions, and ROI for our clients.

What’s in it for you?

- Competitive salary and benefits package.

- Hybrid working with flexible hours.

- Annual “Curiosity Day” off for personal learning.

- Growth and learning budget.

- Ongoing professional development opportunities.

- Work alongside a talented and dynamic team.

- A collaborative and inclusive work environment.

- The chance to make a significant impact on the growth of the agency and our clients.

Key Responsibilities:

- Create, manage, and optimise paid media campaigns on platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and others.

- Develop strategies to increase brand awareness, drive traffic, and generate leads.

- Implement A/B testing to improve ad performance and ROI.

- Monitor and analyse campaign performance, adjusting strategies to meet objectives.

- Manage client budgets to maximize return on ad spend (ROAS).

- Collaborate with the creative team to produce engaging ad content and copy.

- Use analytics tools to track key metrics such as impressions, clicks, conversions, and CPA.

- Generate regular reports with insights and actionable recommendations for campaign improvements.

- Stay updated on industry trends and best practices to ensure campaign effectiveness.

- Work closely with clients to understand their goals and align paid media efforts with broader marketing strategies.

- Collaborate across departments for an integrated approach to digital marketing.

- Present performance data and campaign insights to clients in a clear, understandable way.

- Stay on top of the latest developments in paid media and digital marketing.

- Experiment with new platforms, ad formats, and targeting methods.

- Continuously seek out opportunities to improve processes and outcomes for clients.

Ideal experience

- Proven experience managing and optimizing paid media campaigns.

- Strong understanding of digital advertising platforms (Google Ads, Facebook Ads, etc.).

- Proficiency with analytics tools like Google Analytics and Facebook Insights.

- Creative thinker with the ability to develop engaging ad content.

- Strong project management, organizational, and communication skills.

- Team player with a collaborative mindset.

- Up-to-date with the latest trends and best practices in digital marketing and paid media.

If you’re passionate about digital marketing and thrive in a fast-paced, creative environment, we’d love to hear from you! Apply today.