Digital Marketing Manager

Develop and execute multi-channel digital marketing strategies aligned with business goals.
Plan and manage paid campaigns on Google Ads, Facebook, Instagram, and LinkedIn.
Drive SEO efforts including keyword research, on-page and off-page optimization, and backlink strategies.
Manage content marketing strategy including blogs, newsletters, and landing pages.
Monitor website traffic, user behavior, and lead conversion using Google Analytics and related tools.
Create and manage social media calendars, and grow engagement across platforms.
Optimize marketing funnels and automation strategies to improve lead nurturing and conversion rates.
Coordinate with designers, content creators, and developers to implement campaigns.
Stay updated with the latest trends and best practices in digital marketing and measurement.
Key Skills & Qualifications:

Bachelor’s degree in Marketing, Communications, or related field.
Minimum 3 years of experience in digital marketing with a proven track record.
Proficient in Google Ads, Meta Business Suite, Google Analytics, SEMrush/Ahrefs, and email marketing tools.
Strong understanding of SEO, PPC, social media, content strategy, and CRM.
Experience with WordPress, Shopify, or similar CMS platforms is a plus.
Strong analytical and reporting skills.
Excellent written and verbal communication skills.
Ability to work in a fast-paced environment and meet deadlines.
Job Types: Full-time, Permanent