Digital Marketing Operationsmanager

Why You’ll Love Working At Axogen

Friendly, open, and fun team culture that values unique perspectives
Company-wide dedication to profoundly impacting patients’ lives
Comprehensive, high-quality benefits package effective on date of hire
Educational assistance available for all employees
Matching 401(k) retirement plan
Paid holidays, including floating holidays, to be used at your discretion
Employee Stock Purchase Plan
Referral incentive program

If you want to see how you can impact lives at Axogen, take a look at these inspiring patient stories: https://www.axogeninc.com/patient-stories/

Axogen Mission and Business Purpose

Our business purpose is to restore health and improve quality of life by making restoration of peripheral nerve function an expected standard of care. We aim to lead the markets we serve by always requiring the solutions we offer patients and caregivers provide an improved benefit-to-risk profile as compared to existing standards of care. To ensure we deliver improved benefit-to-risk solutions, we will guide and expect the market and design requirement specifications underlying our engineering, business development, and clinical research activities, objectively target advancements in standards of care.

Job Summary Of The Digital Marketing Operations Manager

The Digital Marketing Operations Manager is a vital member of the Axogen marketing team, playing a key role in advancing the company’s digital strategy. This person will thrive on the challenge of building and aligning marketing technology platforms that work in synergy to provide dynamic and engaging digital customer experiences. This role requires someone passionate about user experience, analytics, and building digital marketing processes that drive measurable business results.

As the go-to expert for Axogen’s digital marketing technology stack, the Digital Marketing Operations Manager will collaborate closely with marketing, creative, IT, and business analytics teams. They will lead and contribute to cross-functional projects, overseeing the operational aspects of digital marketing platforms, including websites, CMS, marketing technology stacks, and social platforms. This role requires leadership in managing digital marketing projects, coordinating relationships with agencies and vendors to ensure exceptional digital experiences that align with the brand, and providing accurate, insightful campaign analysis to inform strategic decision-making across the organization.

Requirements Of The Digital Marketing Operations Manager

Bachelor’s degree required, with preference for Marketing, Advertising, Communications, Business, Information Technology or similar concentration
Minimum 5-7 years of digital marketing experience, pharma or medical device experience strongly preferred
Advanced experience in marketing automation systems ((e.g. HubSpot, Marketo, or similar) and experience integrating those systems with other technologies
Experience launching, managing, optimizing websites, email, marketing and social platforms
Strong background in database management
Established working knowledge of key digital concepts to include:
SEO keyword research, keyword targeting, link building
Paid Social, PPC, Display, Retargeting
SEM experience managing google Ads and Bing Platforms
ADA website compliance
Providing reports with actionable insights
Ability to use Microsoft Outlook, Word, PowerPoint, Excel, and WordPress (template-based program can be learned on the job), and familiarity with LinkedIn, Facebook, Instagram, and Twitter for business purposes
Strong interpersonal skills to gain consensus across planned programs, negotiate tight deadlines, and align cross-functional teams
Passion for working in medical technology field that impacts patients’ lives
Genuine interest in digital marketing trends and applications
Job requires significant time at computer; limited travel requirements
Responsibilities Of The Digital Marketing Operations Manager