Digital Marketing Specialist

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player. Experience with any prior App will help.

ROLES AND RESPONSIBILITIES:
• 2+ years of experience in strategizing & executing performance marketing campaigns across multiple channels such as Google ads, Facebook ads, LinkedIn ads, Twitter Ads, Native, Affiliates, DSPs, and more.
• Proven track record of driving and exceeding revenue targets and business goals.
• Ability to understand the target audience’s emotions deeply by doing secondary research.
• Ability to ideate & iterate product angles at break-neck speed in order to improve campaign conversion rates & ROI metrics.
• Strong understanding of funnels and their associated metrics.
• Strong understanding of conversion copywriting & pattern-interrupt ads.
• Ability to scale campaigns in identified markets rapidly based on ROI benchmarking.
• Strong understanding of optimization tactics that impact ROI metrics.
• Hands-on experience in setting up & managing reporting dashboards and analytics.
• Strong understanding of real-time reporting dashboard platforms.
• Ability to identify new platforms based on consumer insights. Analytical ability to break a marketing problem down to solutions and impact measurement, ability to effectively manage time
• Working closely with CEO, sales, program, product, and tech teams to successfully define, deliver, and execute marketing strategies.
• Capable of driving growth, managing P& L, innovation pipeline, and launch strategy for the new projects.
• Expertise in using SEO tools such as Google Search Console, Screaming Frog, MOZ, SEMRUSH, AHREFS.
• Proficiency with Google Analytics or similar web analytics products.
• Demonstrate excellent keyword research techniques and working knowledge of structured data schemas and rich snippets and internal linking.
• Staying up to date with the latest Google Algorithm changes and ranking factors.

If you meet the above requirements, you can write to us at hr@apinternationalfilms.com