Digital Marketing Specialist

We are looking for great talent with a passion in Digital Marketing for developing and executing comprehensive digital marketing strategies to drive online brand presence, increase traffic, and enhance customer engagement and conversions. This role requires a combination of skills in various digital marketing disciplines.

Responsibilities:
• Develop and implement digital marketing strategies in alignment with company goals and objectives.
• Plan and execute multi-channel digital campaigns, including SEO, PPC, social media, content marketing
• Conduct keyword research to identify target keywords and phrases.
• Perform on-page optimization, including Meta tags, headers, and content improvements.
• Execute off-page optimization strategies, such as link building and guest posting.
• Monitor and report on SEO performance, traffic, and rankings.
• Stay updated on SEO trends and algorithm changes.
• Develop and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media.
• Set and monitor ad budgets and bids.
• A/B test ad variations and landing pages to improve click-through rates and conversions.
• Manage and grow social media channels
• Develop and execute social media advertising campaigns.
• Plan and create high-quality, relevant content for blogs, social media, and other digital platforms.
• Analyze website and campaign performance using digital marketing tools.
• Generate reports and provide insights into campaign results.
• Continuously monitor KPIs and adjust strategies to improve performance.

Qualifications:
• Bachelor's degree or a related field experience.
• Excellent communication skills & good knowledge and experience
• Proven experience in digital marketing, including SEO and PPC campaign management.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, and SEMrush.
• Proficiency in PPC advertising platforms (e.g., Google Ads, Bing Ads).
• Strong social media management
• Excellent analytical and problem-solving skills