Digital Marketing specialist

Company Overview TIRUMALA IT CONSULTANCY SERVICES is an IT Consultancy company that leverages the power of digital marketing to promote brands and connect with potential customers. We specialize in web, SEO/SEM, email, social media, and display advertising campaigns. With a team of 11-50 employees, we are dedicated to delivering exceptional results for our clients. Job Overview We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team at TIRUMALA IT CONSULTANCY SERVICES. As a Digital Marketing Specialist, you will be responsible for planning, implementing, and monitoring our clients' digital marketing strategies to promote their brands and connect with potential customers. This is a full-time position based in Mumbai, Maharashtra, India. Qualifications And Skills • Bachelor's degree in Marketing or related field. • Proven experience in digital marketing, with a focus on web, SEO/SEM, email, social media, and display advertising. • Strong knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, and social media management tools. • Proficiency in content creation and copywriting. • Familiarity with HTML, CSS, and web design principles. • Excellent analytical, problem-solving, and decision-making skills. • Ability to manage multiple projects and prioritize tasks effectively. • Strong communication and interpersonal skills. • Creative thinking and ability to generate innovative ideas. • Experience with A/B testing and data-driven marketing strategies. • Certifications in digital marketing or related areas are a plus. Roles And Responsibilities • Develop and implement digital marketing strategies for clients to increase brand visibility and customer engagement. • Conduct market research and competitor analysis to identify trends and opportunities in the digital space. • Plan and execute web, SEO/SEM, email, social media, and display advertising campaigns. • Manage and optimize digital marketing campaigns to ensure maximum ROI. • Track and analyze website traffic, user behavior, and campaign performance using analytics tools. • Create and manage social media profiles and pages, including content creation and community management. • Collaborate with cross-functional teams to develop and implement integrated marketing campaigns. • Stay up-to-date with the latest digital marketing trends, technologies, and best practices. • Monitor and manage online reputation and customer reviews. • Prepare regular reports and presentations on digital marketing performance and ROI