Digital Marketing Specialist

Responsibilities
As a key member of our cross-functional team, you will be responsible for creating marketing strategies to drive retention for the MyFreeStyle customer education and support program
You will work closely with creative agencies to define audience segments, determine email cadences, and establish KPIs for each campaign
Your expertise will help us improve customer engagement and drive new FreeStyle Libre prescriptions
Job description
About This Role

We are seeking a seasoned marketing professional to join our Diabetes Care team as a Senior Brand Marketing Lead. As a key member of our cross-functional team, you will be responsible for creating marketing strategies to drive retention for the MyFreeStyle customer education and support program.

You will work closely with creative agencies to define audience segments, determine email cadences, and establish KPIs for each campaign. Your expertise will help us improve customer engagement and drive new FreeStyle Libre prescriptions.