Job Title : Digital Marketing Specialist
Location : Vikhroli West
Job Type : Full-Time
Experience Level : 2-3 Years
Job Description :
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have 2-3 years of hands-on experience in digital marketing, particularly in Google Ads, SEO, and Facebook / Instagram Ads.
This role is essential to driving our online presence, optimizing ad spend, and increasing lead generation.
Key Responsibilities :
Google Ads Management :
• Develop, implement, and manage Google Ads campaigns to drive traffic, leads, and conversions.
• Perform keyword research and optimize bidding strategies.
• Monitor and analyze campaign performance metrics to ensure the achievement of KPIs.
• Create and test ad copy, landing pages, and A / B testing for optimal performance.
• Stay updated on Google Ads trends and algorithm changes.
Search Engine Optimization (SEO) :
• Conduct on-page and off-page SEO strategies to improve organic search rankings.
• Perform keyword research to identify opportunities for content optimization.
• Analyze website performance using tools like Google Analytics, Google Search Console, and other SEO tools.
• Implement technical SEO strategies to enhance site structure, speed, and user experience.
• Collaborate with content creators to ensure SEO best practices are integrated into all content.
Facebook and Instagram Ads Management :
• Develop, execute, and manage paid social media campaigns on Facebook and Instagram.
• Create engaging ad content and visuals tailored to target audiences.
• Analyze ad performance, optimize ad spend, and adjust strategies to maximize ROI.
• Stay informed of platform updates, new ad formats, and emerging trends in social media advertising.
• Use audience insights and analytics to inform future campaign strategies.
Qualifications :
• Bachelor’s degree in Marketing, Business, or a related field.
• 2-3 years of proven experience in digital marketing with a focus on Google Ads, SEO, and Facebook / Instagram Ads.
• Strong understanding of digital marketing concepts, tools, and best practices.
• Proficiency in using Google Ads, Google Analytics, Facebook Ads Manager, and other relevant tools.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong copywriting skills and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
Preferred Skills :
• Experience with other digital marketing platforms such as Ads, Twitter Ads, etc.
• Knowledge of content management systems (CMS) like WordPress.
• Basic graphic design skills for ad creation.
• Certification in Google Ads, Facebook Blueprint, or similar credentials.
What We Offer :
• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Collaborative and supportive work environment.
• Flexible working hours and remote work options.
How to Apply :
• Please submit your resume, cover letter, and a portfolio of past campaigns to
[email protected] .
