Digital Marketing Strategist

About the Role:
WTTW Inc. is seeking an experienced Marketing Manager to develop and execute marketing plans and strategies that drive audience growth, awareness, and engagement on new and emerging platforms.

Key Responsibilities:

Develop and execute proactive and strategic marketing plans across paid, owned, and earned channels to increase brand recognition, loyalty, engagement, and awareness.
Plan, contract, and manage budget and placement of media buys/trades across digital/social/email, OOH, television/video, radio, print, and search channels.
Manage internal and agency cross-media creative development, production, and delivery, including developing and adhering to marketing calendar deadlines, creating and presenting creative briefs, managing design/production process and approvals, and serving as day-to-day liaison for and delivering final marketing files to vendors.
Identify, create, and manage new strategic marketing and media trade partnerships that can be leveraged for audience growth and brand awareness, and manage all related deliverables.
Prepare and execute audience analysis, proof of performance reports, presentations, and highlights to supervisor.
Create audience segmentation strategies and ongoing views of consumer personas to evolve our messaging and voice as we grow.
Develop, document, analyze, and communicate cross-platform quantitative and qualitative research and consumer insights to maximize and measure effectiveness of marketing campaigns, and develop visualizations and serve as storyteller, translating complex data into easy-to-understand analysis and recommendations for optimization.
Plan, manage, utilize, and analyze search marketing programs.
Help create and document policies, guidelines, and procedures for organizational brand protocols.
Collaborate with internal creative and communications staff to ensure brand and messaging integrity across platforms and external marketing efforts.
Assist in coordination of selected events and other assigned duties.
Requirements:

Excellent written and oral communication skills.
Exceptional attention to detail and accuracy; excellent organizational and planning skills.
Self-motivated, results-oriented, and collaborative.
Ability to work independently, proactively, persistently, and in a fast-paced and positive manner.
Ability to juggle multiple projects and priorities simultaneously.
3-5 years of marketing management experience.
Demonstrated experience creating outcomes-driven visibility and marketing plans.
Tactical understanding of all marketing media types/platforms, and experience integrating varied marketing channels into strategies.
Expert familiarity with digital advertising and social media with a track record of driving growth.
Experience with business, strategy, and campaign development and tracking.
Demonstrated understanding of social media and search best practices, algorithms, and campaign execution.
Demonstrated experience compiling, analyzing, and presenting data.
About WTTW Inc.:
We are a leading provider of innovative solutions for marketing professionals. Our company culture values collaboration, innovation, and continuous learning. We offer comprehensive benefits to our employees, including competitive salaries, health insurance, and opportunities for professional growth.