Digital Marketing Strategist

About the Role

We are seeking a highly technical and data-driven Digital Marketing Manager to elevate our digital presence and engagement strategies. As a key member of our marketing team, you will be responsible for planning, executing, and optimizing digital campaigns across multiple channels while integrating advanced analytics and AI-driven insights.

Key Responsibilities

Develop and execute data-driven digital marketing strategies to boost brand visibility, customer engagement, and lead generation.
Leverage AI-powered tools, machine learning models, and predictive analytics to optimize campaign performance and enable data-driven decision-making.
Implement and manage marketing automation workflows using HubSpot or similar platforms.
Oversee SEO/SEM strategies by conducting advanced keyword analysis, implementing technical SEO improvements, and utilizing automated reporting tools.
Design, execute, and refine paid advertising campaigns using advanced targeting strategies, A/B testing, and real-time bid optimization.
Develop performance dashboards to track key marketing KPIs and inform strategic decisions.
Manage and enhance content marketing efforts with a focus on data-driven insights, NLP-driven content recommendations, and AI-assisted copywriting.
Collaborate with developers and data engineers to integrate marketing analytics with internal data platforms.
Work closely with Customer Success, Sales, and Sales Operations teams to align marketing initiatives with customer needs and revenue goals.
Qualifications

5+ years of experience in technical digital marketing, preferably in SaaS, tech, or data-driven environments.
Proficiency in AI-driven marketing strategies, machine learning models, and predictive analytics.
Hands-on experience with marketing automation tools, HubSpot, and advanced data visualization techniques.
Strong expertise in SEO, SEM, PPC, email marketing, and multi-channel attribution modeling.
Proficiency in digital marketing tools such as Google Analytics, Google Ads, HubSpot, Marketo, Tableau, and social media platforms.
Excellent project management and communication skills.
Ability to work independently and collaboratively in a fast-paced, highly technical environment.
Familiarity with databases, database modeling, data engineering, or related tech fields is a strong plus.
Benefits

Competitive salary + performance-based incentives aligned with customer retention and expansion.
Opportunity to work with some of the largest, most influential data-driven organizations globally.
Remote-first work environment with travel opportunities for key customer engagements.
Collaborate with industry leaders and a world-class product team at the forefront of data innovation.
Comprehensive benefits for employees and dependents including medical, vision, dental, life, Short-term Disability, Long-term Disability, and employer-sponsored 401(k).
Strong career growth trajectory in a rapidly scaling enterprise-first SaaS company.