Digital Tagging Specialist

Digital Operations Analytics and Tagging Specialist

Are you a curious-by-nature analyst with a knack for connecting the dots between complex data sets, technologies,

processes, and people? Do you believe in the power of data to improve customer experience and drive business

results? If so, we’d love to chat!

How you’ll make a difference

As a Digital Operations Analytics and Tagging Specialist, you’ll partner with our Business and Technology teams to

design, deploy, audit and implement tagging and testing technologies. A successful specialist will develop tools and

processes to maintain accurate implementation of tags, advise product and marketing teams on custom tag and

analytics setup, deploy custom and analytics tags, and implement a/b & multivariate tests. Through deep and

thoughtful data analysis, business acumen, and collaboration with stakeholders across the business, you’ll serve as

a strong partner for driving important business decisions.

What You’ll Do

Zeta Global is focused on growth, high-performance, and innovation, all while delivering a best-in-class customer

experience no matter the touchpoint. A successful specialist will develop tools and processes to maintain accurate

implementation of tags, advise product and marketing teams on custom tag and analytics setup, c) deploy custom

and analytics tags, and d) implement a/b & multivariate tests.

As Data Analyst working focused on Tagging & Testing, you’ll:
• Streamline processes for new and ongoing tagging
• Establish and maintain audit of tags to provide accurate outputs in support of specific business questions and KPIs.
• Provide ongoing review with business teams to identify data capture in support of business questions; maintain

solution design document
• Leverage technologies to grow a/b/n testing program
• Partner with technology teams to integrate and execute testing solutions
• Collaborate with product and marketing teams to understand and execute testing roadmap and data capture
• Provide subject matter expertise as it relates to executing online tests with existing and new technologies
• Build a strong partnership with business and technology teams; understand paths forward and success metrics,
• Become a subject matter expert in tagging and testing technologies; build best practices and governance. Stay

current on latest web tagging and metrics to drive recommendations in support of business objectives.

How You’ll Be Measured

Success in this role is critical to the successful and healthy growth of Zeta Global and is vital to the Data and Analytics

team efforts to provide the best experience to our customers. Therefore, success will be measured by:
• Lead analytics solution design and implementation
• Audit and clean existing GTM tags
• Become a trusted advisor to our Marketing and Product teams
• Perform QA for all digital data capture efforts; troubleshoot all tagging and trafficking issues
• Collaborate with external vendors for successful completion of analytics deliverables
• Lead ongoing web analytics requirements
• Establish tagging governance
• Conduct ongoing maintenance
• Partner with technology team to efficiently launch A/B/n optimization tests

What We’re Looking For

This is a critical role, so we’ve set our sights high:
• 2+ years’ experience designing solutions and deploying tags via tag management technologies (GTM required) and

JavaScript
• 2+ years’ experience in digital/web analytics (Google Analytics preferred) & data collection
• Strong technical abilities, including solid understanding of data layers, JavaScript
• Familiarity with Google Cloud, API’s and Big Query
• Ability to determine tech and data needs from business requirements
• Demonstrated ability and drive to learn new technologies
• Demonstrated ability to consult internally with business partners and externally with vendors
• Ability to influence decision making and serve as a strategic partner to the business
• Detail oriented with an ability to keep an eye on overall objectives
• Familiar with or demonstrated ability to execute online tests
• Creative approach to problem solving
• Ability to juggle multiple ongoing projects and work autonomously
• Values data driven integrity and accurate reporting
• A head for business and numbers and a heart for people