Director of Product Marketing - Fintech/SaaS

Qualifications
Proven track record in B2B product marketing for complex tech solutions
Expertise in customer research, market analysis, and competitive positioning
Strong storytelling skills with the ability to simplify technical concepts
Excellent collaboration skills across teams such as product, engineering, and sales
Strategic thinker with hands-on execution capabilities
Benefits
???? Salary: Up to $170k
Competitive salary of up to $170k
Opportunity to work with a leading organisation in fintech innovation
A role with high impact and visibility within the company
Collaborative and fast-paced work environment
Career development opportunities in a growing industry
Responsibilities
The Director, Product Marketing will play a critical role in shaping the company's market presence
Reporting to the VP of Marketing, this dynamic position offers the opportunity to lead go-to-market strategies, refine product messaging, and enable sales teams to deliver compelling value propositions
You’ll be at the forefront of defining strategies for both software and hardware solutions in a fast-paced, collaborative environment
The Director, Product Marketing will:
Develop and articulate impactful product positioning and messaging for diverse audiences
Lead end-to-end go-to-market strategies for new product launches and enhancements
Equip sales teams with effective enablement tools like pitch decks, case studies, and demo scripts
Conduct in-depth customer and market research to drive insights and inform product development
Collaborate on targeted campaigns to boost product adoption and retention
Job description
Director, Product Marketing

???? Location: Dallas, Texas (3/4 days in office)

???? Salary: Up to $170k

⭐ Highlight: Lead go-to-market strategies in a growing fintech/SaaS organisation.

We are working with a rapidly growing fintech and SaaS organisation dedicated to revolutionising cash management solutions for financial services and retail businesses. Known for their innovative and reliable approach, the company empowers clients to optimise operations, minimise risks, and maximise profitability.

The Director, Product Marketing will play a critical role in shaping the company's market presence. Reporting to the VP of Marketing, this dynamic position offers the opportunity to lead go-to-market strategies, refine product messaging, and enable sales teams to deliver compelling value propositions. You’ll be at the forefront of defining strategies for both software and hardware solutions in a fast-paced, collaborative environment.

The Director, Product Marketing will:
• Develop and articulate impactful product positioning and messaging for diverse audiences.
• Lead end-to-end go-to-market strategies for new product launches and enhancements.
• Equip sales teams with effective enablement tools like pitch decks, case studies, and demo scripts.
• Conduct in-depth customer and market research to drive insights and inform product development.
• Collaborate on targeted campaigns to boost product adoption and retention.

Essential Skills:
• Proven track record in B2B product marketing for complex tech solutions.
• Expertise in customer research, market analysis, and competitive positioning.
• Strong storytelling skills with the ability to simplify technical concepts.
• Excellent collaboration skills across teams such as product, engineering, and sales.
• Strategic thinker with hands-on execution capabilities.

Benefits:
• Competitive salary of up to $170k.
• Opportunity to work with a leading organisation in fintech innovation.
• A role with high impact and visibility within the company.
• Collaborative and fast-paced work environment.
• Career development opportunities in a growing industry.