Domain Specialist (L1) - Marketing - Mātanga ā-Mahi

Full job description
Wellington or Napier based
12 month fixed term opportunity
Join a high performing marketing team and use your campaign experience to educate customers and encourage positive actions
True opportunity for professional development and flexible working

About us | Mō mātou

Inland Revenue’s Marketing and Communications is made up of four teams: Marketing, Corporate Narrative, Internal Communications and Writing & Web Content Design.

The Marketing team helps educate New Zealanders on their tax obligations and entitlements.

We use data driven insights to run targeted campaigns. These influence customers to take positive actions towards their tax obligations.

We communicate informative content in fun and engaging ways and, in a typical week, answer hundreds of general tax and entitlement questions on our social media channels.


About the role | Mō te tūnga

Reporting to the Domain Lead – Marketing you will actively contribute to the Marketing team by assisting on, and leading, marketing campaigns across a range of channels. You will also support customers by responding to comments on our social media channels. You will be encouraged to share your ideas and expertise, ensuring we reach, educate, and communicate clearly with our customers.

In this varied role you will:

Work with business stakeholders to understand ‘pain points’ and address communication gaps
Create data-driven marketing solutions across a wide range of tax topics
Contribute to direct marketing and advertising campaigns as needed
Respond to customer comments on social media
Escalate any concerns raised by customers on social media.

About you | Mōu

To be successful in this position you will

Be a savvy marketing expert with: Have experience running campaigns across key channels. Direct marketing experience is particularly important.
Can work at pace to effectively support the needs of the team
Have strong communication skills and can adapt tone to reflect the audience
Enjoy building relationships and collaborating with people to get things done
Drive for continuous improvement and innovative engagement
A relevant marketing qualification is desirable.
We would love to hear from you if you’re passionate about the power of marketing to influence customer behaviour, are comfortable providing excellent advice, and have the confidence and curiosity to ask the right questions.


About us | Mō mātou

At Inland Revenue Te Tari Taake we’re passionate about Aotearoa New Zealand being a great place to live and work. We’re making it simpler for everyone to pay tax that pays for things like health care, education and protecting the environment.

We are committed to keeping to the Treaty of Waitangi's guiding principles in our work for and with Māori customers and our employees, their whānau, hapū and iwi.

IR is committed to building an inclusive workplace free from inequalities, where all our people are valued, respected and feel supported to reach their full potential.

| Tono mai

Does this sound like you? Have we piqued your interest? Please apply online with your CV and a cover letter describing your relevant skills and outlining your interest. For more information, including a copy of the role description, please email IRDcareers@careers.ird.govt.nz.

Applications close 5pm Thursday 3rd July 2025 but please note –we will review applications as they come in so you may hear from us before advertising closes.

 
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