eCommerce Analyst

A little bit about us
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 120,000 farmers in 15 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.


In 2022, Nespresso has achieved B Corp™ certification - joining an international movement of 4,+00 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.


Headquartered in Vevey, Switzerland, Nespresso operates in 81 countries and has over 13'000 employees. In 2021, it operated a global retail network of 802 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com


What to Expect:
The eCommerce Analyst is responsible for developing a comprehensive understanding of consumer engagement across all digital touchpoints of Nespresso Canada. You will be proficient in various analytics tools and will be capable of visualizing data for colleagues through dashboards, reports, and presentations. By applying data and analytics, you will use insights to influence strategic development and identify key trends in competition, market economy, and digital landscapes.


A day in the life:

Use multiple data sources to develop a cohesive view of our customers and understand their digital habits.
Continuously track and optimize marketing acquisition campaigns in partnership with the digital media team, supporting both the team and the media agency for a deeper understanding of the traffic generated by media campaigns.
Analyze the conversion funnel for each product category to identify bottlenecks in the path to purchase and increase conversion rate.
Evaluate the efficiency of web and app merchandising zones (banners, menus, pages) to recognize common approaches and difficulties, and share suggestions with the UX team.
Provide weekly sales updates to eCommerce team for tracking performance and identifying issues.
Empower Nespresso Canada colleagues by providing access to data through various dashboards built according to their needs.
Provide clear and accessible documents and presentations to simplify data and insights, ensuring they are easily understood.
Collaborate with other departments to integrate eCommerce data with other internal data sources.

Role Requirements

Bilingualism or equivalent experience in English and French language skills is required, as this position involves collaborating with customers across the Canadian market and globally.
3 years of experience as a digital analyst, working with web/mobile analytics, metrics gathering, reporting and analysis.
Degree or equivalent experience in a relevant field (Marketing, Business Intelligence, etc)
Experienced knowledge of Google Analytics 4
Advanced proficiency of Power BI, PowerPoint, Excel
Experience working with digital marketing media data (SEM)
Excellent skills in data visualization, understanding of needs, and translating data into actionable recommendations


Preferred Skills

Ability to adapt and learn quickly
Experience with session recording tools (Glassbox) and A/B testing tools (Adobe Target)
Knowledge of SQL is an asset
Demonstrated communication and presenting skills (verbal and written)
Strong analytical skills, attention to detail, and a goal-oriented approach

Benefits

Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
Company matched pension plan
Three of Vacation and six personal days (Personal Paid Holidays)
Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Access to Educational Assistance & Tuition Reimbursement
Bonus eligibility
Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or ****** orientation
Adoption benefits to remove some of the financial barriers associated with adoption
Free Nespresso Coffee Machines and $100 monthly coffee credit
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What you need to know
We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, ****** orientation and beliefs.


If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.