Event Marketing Specialist

Job Title: Senior Executive/Assistant Manager - Event Marketing.

Job Location: Thane/Lower Parel, Mumbai.

Work Model: 5 days WFO.

About the Role:

We’re looking for a dynamic Event Manager to plan, execute, market, and own the pipeline impact of high-impact B2B events. This role will ensure that events drive lead generation, sales pipeline growth, and brand visibility, working closely with sales and marketing teams to maximize ROI.

Key Responsibilities:
• Plan & execute B2B marketing events, including conferences, roundtables, webinars, and trade shows.
• Own the end-to-end event lifecycle—from planning and logistics to branding, execution, and post-event reporting.
• Develop event marketing strategies to drive registrations, engagement, and lead conversions.
• Own the event-generated pipeline, ensuring leads are nurtured and converted into sales opportunities.
• Work closely with sales, demand generation, and content teams to align event goals with business objectives.
• Build and manage relationships with vendors, venues, agencies, and partners for seamless event execution.
• Leverage digital marketing, email, and social media campaigns to promote events and maximize reach.
• Track and analyze event ROI, pipeline contribution, and attendee engagement for continuous improvement.
• Manage event budgets and optimize costs while ensuring high-quality execution.

Who You Are:
• 3+ years of experience in B2B event management & marketing (preferably SaaS/MarTech).
• Proven expertise in event planning, execution, and lead generation.
• Strong project management skills with an ability to handle multiple events simultaneously.
• Experience in digital event marketing & promotions (email, social, paid media).
• Data-driven mindset with expertise in event analytics, pipeline tracking & reporting.
• Excellent communication, negotiation, and stakeholder management skills.
• Willingness to travel frequently for on-ground event execution.