Executive | Digital Marketing | IT

• Digital Marketing Candidate for Pune location.

Experience: 3 years to 10 years

Campaign Support
• Work on marketing plan, execute, and monitor marketing campaigns across various channels, including digital, print, and events.
• Work and assist in creating engaging content and visuals that resonate with target audiences.

Market Research
• Conduct market research to identify trends, customer preferences, and competitor activities to inform marketing strategies.
• Compile and analysed data to provide insights for decision-making.

Content Creation
• Assist in the development of marketing collateral, including brochures, presentations, and online content. Ensure brand consistency and adherence to guidelines in all materials.

Digital Marketing
• Contribute to social media management, content scheduling, and engagement activities. Support email marketing campaigns and assist with website updates.

Social Media Engagement
• Choose social media platforms that align with your target audience and industry. Regularly post relevant and engaging content to build a loyal following. Interact with your audience through comments, likes, shares, and direct messages to foster a sense of community.

Website Optimization
• Ensure your website is mobile-responsive for a seamless user experience on all devices.
• Improve website load times to reduce bounce rates and improve user retention.
• Implement clear calls-to-action (CTAs) and intuitive navigation to guide visitors toward desired actions, SEO etc.
• Optimize your website for local search by including location-based keywords and creating Google My Business listings.
• Encourage satisfied customers to leave reviews on platforms like Google etc.
• Optimize your website's content, meta descriptions, and keywords to improve search engine rankings.
• Develop a comprehensive keyword strategy to ensure your website appears in relevant search results.

Other
• Assist in the planning and coordination of marketing events and promotional activities.
• Monitor and track the performance of marketing initiatives, generating reports and insights for continuous improvement.
• Maintain calendars and managing documentation.

(ref:updazz.com