EY Americas Tax Marketing, Assistant Director-Tax Policy

Your Key Responsibilities

You’ll be expected to develop marketing strategies for assigned areas of responsibility and be accountable for managing budgets and tracking the ROI of marketing initiatives. Collaborating with other brand and marketing teammates, you will have ownership of driving brand, content and demand generation activities that align to business goals.

Skills and attributes for success:
• Experience developing and managing marketing campaigns for B2B companies
• Adept at creating and executing strategic, targeted and impactful go-to-market initiatives from planning through analyzing results
• Excellent project management and communication skills
• Experience identifying thoughtful content ideas across all stages of the buyer journey as well as overseeing content development and approval processes
• Experience teaming and liaising across multiple functional groups including design, editorial, public relations and internal communications