Fashion Marketing Specialist

As a Fashion Marketing Specialist, you will help in promoting the brand. You will be responsible for driving brand equity on various Offline & Online media channels.

Job Description:
• Lead the overall calendar of integrated 360-marketing and brand campaigns across channels - digital, print, in-store.
• Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc.
• Campaigns should build brand awareness, retain customers and encourage repeat purchase, generate positive word-of-mouth, generate new leads, promote new launches.
• Work closely with the founder/ Creative Director and other functional team to align with business goals.
• Monitor and analyse campaign effectiveness across ATL, BTL and digital (Insta,Facebook & Google etc ) and consistently improve impact and ROI.
• Design, develop & implement effective and consistent media engagements across formats.
• Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.
• Lead social media organic strategy including content creation, driving relevant metrics including follower growth among target audiences.
• Identify and build a base of influencers - independent persons who can drive positive brand engagement.
• Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.
• Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers

Qualification & Skills :-
• Bachelor's degree in Fashion Marketing, Communications, or a related field
• 3-4 Yrs' experience in Fashion mens wear retail marketing and Brand Management
• Strong understanding of messaging (customer/influencer) and positioning
• Excellent communication skills (written and verbal)
• Excellent planning, time management and organizational skills with the ability to manage multiple activities simultaneously

A hands-on, participative, leadership style that encourages creative problem solving