Growth Marketing Manager

Airtel is a leading telecom solutions provider in the country with over 300m subscribers. Our endeavor to keep building a value chain for our customers gives us various problem statements to solve for. We as an Organization strongly believe in data driven decision making and thrive on solving complex business.

Purpose of the Job :-

We are looking for highly creative growth marketer with strong sense of self-ownership and ability to drive metrics in collaboration with cross-functions. It is a full stack profile that will enable candidate to learn and work across all aspects of growth.

Key Responsibilities:

 Develop innovative growth hacks to drive user growth across airtel businesses and/or drive growth and engagement of Airtel Thanks / Wynk / Xstream Apps

 Understand various components and drivers of growth, ranging from driving business organically and well as driving digital growth via paid/un-paid channels

 Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs

 Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth

 Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis

 Design and execute all aspects of digital marketing campaigns across Push, SMS, email, WhatsApp, Performance marketing channels

 Ability to drive large scale projects, experiments and smaller tweaks with equal ease

 Stakeholder management with senior leadership

Preferred Candidate:

 Overall 3-8 years of work experience with 2-5 years of work experience in - growth hacking/ digital marketing, preferably in the e-commerce or B2C product industry

 Possesses First Principle thinking, exceptional attention to detail, great analytical bent

 Education is no barrier till the time you show above skills