Head of Brand & Marketing (12 Month Fixed Term)

About Pals:

We’re Pals, the ‘better for you’ RTD brand with global ambitions. Pals launched in NZ in October 201+ and became one of the fastest growing ******* brands in NZ history. Pals has won the hearts of Kiwis and Australians with its iconic pastel cans seen in the hands of celebrities, musicians, sports players and customers alike. We take the approach of being the originator in every aspect of business.

We have ambitious goals for the future - expanding into new markets, developing new products and continuing to evolve and elevate the brand on all fronts. We’re a founder-led business based in central Auckland who currently operate in the following markets, New Zealand, Australia, Pacific Islands & Cook Islands.





Job Summary:

We are looking for a dynamic and results-driven Head of Brand & Marketing to lead and execute our NZ & Australian marketing strategy. This role requires a creative thinker with strong analytical skills and a deep understanding of brand management, digital marketing, and consumer engagement. As the Marketing & Brand Manager, you will be responsible for growing brand awareness, driving customer engagement, and increasing sales through innovative marketing campaigns across all channels in both the NZ and Australian market.



Direct Reports: 4 marketing team members

Reporting into: Managing Director / Co-Founder





Key Responsibilities:

Execute on a comprehensive marketing strategy aligned with company goals.
Lead brand-building initiatives, ensuring consistency across all marketing channels (Trade, Social, Digital & Paid)
Collaborate with sales teams to create campaigns that drive revenue and customer retention.
Lead our Consumer Connectivity programs
Drive partnership programs to enhance brand visibility.
Support the innovation team with NPD
Conduct market research and analyze consumer trends to inform marketing strategies.
Work closely with creative teams to develop compelling content and campaigns.
Track and report on marketing performance, optimizing strategies based on data-driven insights.
Lead a marketing team consisting of content, brand, trade and design executives






Requirements:

Bachelor’s degree in Marketing, Business, or a related field.
7+ years of experience in marketing, preferably in the beverage or FMCG industry.
Strong understanding of trade marketing, digital marketing, social media, and brand management.
Excellent communication and leadership skills.
Creative mindset with the ability to think outside the box.
Data-driven approach to decision-making.
Experience managing budgets and marketing campaigns.
Strong track record of leading and scaling marketing teams in a fast-paced, dynamic environment.
Passion for the beverage industry and a deep understanding of consumer behavior.


What We Offer:

Competitive salary
Flexible working hours including Friday early finishes
Concerts, events and sports ticket allowance
Free snacks and monthly team lunches
Free Pals and Pals merch, of course!
Team volunteering days in the local community
Enhanced parental policies