Head of Marketing

Job Opportunity: Marketing Manager (SEO + Social Media) at Modedu

Location: Remote / Sydney-based preferred
Engagement: Part-Time Subcontractor (10–15 hrs/week)
Rate: $[Negotiable] + Performance-Based Bonus
Start Date: ASAP
Reporting To: Founder / Director

About Modedu

Modedu is a bold and fast-growing EdTech company reimagining private education in Australia. We support students from primary school to university through personalised tutoring, academic mentoring, and educational consulting — all powered by a subscription-based model that prioritises consistency, growth, and real results.

We’ve helped hundreds of families across Australia, and we’re scaling up with the vision to become the most trusted, accessible, and empowering education provider in the country.

The Role

We’re on the hunt for a creative, analytical, and results-driven Marketing Manager to lead our organic growth initiatives. If you live and breathe content strategy, SEO, and audience engagement — and want to work somewhere that genuinely changes lives — this is your opportunity.

As our Marketing Manager, you’ll spearhead our digital presence across search engines and social platforms. You’ll craft content that speaks to both parents and students, optimise our website visibility, and build a brand that families trust.

What You'll Do

SEO Leadership:

Manage our SEO marketing partner and help deliver a brand new website (using web flow).
Drive organic traffic through technical SEO, backlink building, and keyword optimisation.
Audit and optimise website content for search performance.
Track keyword performance and iterate strategy based on analytic.
Content & Copywriting

Create and manage blog content, landing pages, parent resources, and tutor insights
Collaborate with the founder to tell compelling brand stories that differentiate Modedu.
Social Media Strategy and Google Ads

Build a consistent and engaging content calendar across Instagram, Facebook, LinkedIn and Google.
Design reels, posts, and stories that educate and excite
Grow our social following and engagement organically through storytelling and smart positioning
Analytics & Reporting

Report on marketing-qualified leads (MQLs), traffic sources, social performance
Make data-driven recommendations to refine content, improve reach, and increase signups
What Success Looks Like

Increase organic traffic by 30% within 3 months
Deliver 5+ high-quality content pieces monthly
Grow social audience by 10% month-on-month
Achieve minimum of 15 MQLs monthly from inbound channels
What We’re Looking For

Proven experience in SEO strategy and execution (ideally in EdTech or services-based industries)
Strong copywriting and content creation skills
Experience managing and growing social media accounts
Working knowledge of tools like Google Analytics, Search Console, SEMrush/Ahrefs, Canva, Google Ads, Meta Ads Manager, Trello, Mailchimp, Webflow and Excel.
Ability to work autonomously, be accountable, and communicate proactively
Bonus: familiarity with education, tutoring, or parent-focused audiences
Why Join Us?

Direct impact on the educational journeys of students across Australia
Flexibility: remote-friendly with the freedom to manage your time
Work closely with the founder and leadership team.
Mission-driven, low-ego culture where your voice will be heard
Room to scale into a broader brand or marketing leadership role
How to Apply

Send us your CV and a brief message (max 200 words) on why you’d be a great fit. Feel free to include samples of your past work (blog posts, reels, campaigns, etc.).

Email: info@modedu.com.au
Website: www.modedu.com.au

Job Types: Part-time, Fixed term, Subcontract, Casual, Freelance, Contract, Internship
Contract length: 3 months

Pay: $24.45 – $65.88 per hour

Expected hours: 5 – 40 per week

Benefits:

Employee mentoring program
Free drinks
Free food
Professional development assistance
Salary packaging
Work from home
Schedule:

On call
Rotating roster
Supplementary Pay:

Annual bonus
Bonus
Commission
Performance bonus
Application Question(s):

This role sits within a growing startup — which means it won’t always be smooth sailing. There’ll be ambiguity, shifting priorities, and times where you’ll need to stretch beyond your comfort zone. But if you're up for it, you’ll get autonomy, the chance to shape something from the ground up, and long-term rewards like equity and leadership growth. Are you genuinely ready to commit to this kind of ownership, pace, and possibility — and be part of building something bigger than yourself?
Education:

Bachelor Degree (Preferred)
Experience:

Marketing: 3 years (Required)
Work Authorisation:

Australia (Required)
Location:

Sydney NSW (Required)
Willingness to travel:

25% (Preferred)
Work Location: Remote

Application Deadline: 1+/05/2025
Expected Start Date: 28/04/2025