Influencer Marketing Manager Remote US

Lume is on a mission to normalize body odor beyond the pits and provide people with outrageously effective solutions so they never have to think twice about odor! Our Whole Body Deodorants can be used for any unwanted odor—from pits, to privates and beyond. It’s doctor-developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and clinically proven to control any external B.O. for 72 hours. In 2023, we launched a men’s line called Mando. Mando uses the same technology as Lume but has different scent profiles.

We are a 6-year-old fast growing, omni-channel deodorant and personal care brand that’s transforming the way that humans do hygiene. We joined forces with Harry’s, another disruptive brand with great people and infrastructure, to accelerate our growth. We are a team of self-starters that roll up our sleeves and get it done. Our style is collaborative and very fast-paced so an adaptive personality is a must.



About the Role

We’re looking for an Influencer Marketing Manager to own and scale our influencer program. You will own the strategy, outreach, negotiation, relationship management, testing, and measurement of marketing campaigns with the goal of driving profitable new customer acquisition directly from posts or indirectly via whitelisted content. From strategic development to execution, you’ll take full ownership of influencer relationships, performance measurement, and process improvements—ensuring this channel is a key driver of growth.

In this role, you will report to the Head of Performance Marketing and work alongside a team of highly-motivated, collaborative marketers.

Responsibilities:

Own and scale an influencer marketing program that drives measurable customer acquisition across multiple channels including YouTube, Meta, TikTok, and X.
Evaluate and optimize agency relationships, ensuring partnerships drive maximum impact and efficiency.
Manage a sizable budget, design smart tests to prove out opportunities, and consistently hit new customer growth, CPA, ROAS, and LTV targets.
Own the end-to-end execution of influencer marketing campaigns, including: outreach, negotiation, influencer onboarding, relationship management, testing, and measurement.
Track, measure, and critically analyze performance to drive optimizations and evolution of influencer strategies. Report on a regular cadence to company stakeholders.
Collaborate with performance marketing, creative, web product, and other teams to maximize cross-functional opportunities and achieve company-wide goals.
Develop and implement an influencer marketing program that can scale to become a meaningful part of the company's growth engine.
This might describe you:

5+ years of influencer marketing experience where the goal was efficient new customer acquisition, preferably at a high-growth DTC brand.
Experience owning all aspects of influencer marketing in a hands-on capacity, building and scaling influencer programs.
Proven track record of driving meaningful business value from influencer marketing (beyond views, likes, and other vanity metrics).
Strong agency management skills, with the ability to evaluate, negotiate, and optimize relationships for better performance.
Excellent interpersonal and negotiation skills to effectively manage relationships with influencers, and cross-functional teams.
A data-driven mindset and ability to make decisions based on performance and market insights.
Self-starter with an ownership mentality, eager to build and scale an innovative influencer program.