Interesting Job Opportunity| Digital Marketing Manager

Responsibilities
• Own the content strategy and deliver sales content in form of solution pages, solution briefs, blogs, webinars, white papers, presentations, etc. This will need to create in-depth planning and calendar for blogging, videos, and brand content.
• Understand the competitive space and use that info to differentiate our products and solutions in the market.
• Social media management and work with designers, sales, pre-sales, product teams to leverage it effectively through organic and sponsored campaigns.
• Track and report on marketing initiatives and suggest optimization methods.
• Build and engage with a community of customers and empower marketing efforts in the community to increase revenue from existing accounts. This will require collaborating with the product team very closely.
• Plan customer-facing initiatives such as growing customer reviews on reviews sites such as G2, Capterra, etc., and developing customer success stories.
• Track and report on all customer marketing initiatives as well as engagement metrics.
• Create positioning and messaging for target personas and industries that demonstrate an understanding of their key business problems and pain points through well-articulated value With minimum of 8 years marketing experience, at least 5+ years of experience in B2B space
• Edtech/L&D experience a huge plus
• Strong understanding of Google analytics to drive data-driven marketing
• Experience in the content strategy along with the ability to write marketing content
• Knowledge of marketing tools like Hubspot, SEMRush, etc.
• Experience in collaborating with external vendors/agencies for content, design, videos, etc.
• Experience of working and delivering in cross-functional teams

Competencies
• Excellent written skills in English
• Self-motivated
• Organized and detail-oriented
• Good time-management skills
• Great communication skills

(ref:iimjobs.com