Manager, DtC Data Analytics

Position Summary
At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.

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If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun…. then please keep reading!

Our Perks:
Fantastic employee discount on all Samsung products
Competitive Salary and Performance based incentive plan for all levels
Employer paid Medical and Dental coverage from day one
Group RRSP plan that helps you save for the future
Free on-site gym to get your sweat on
Subsidized Cafeteria; including free Starbucks coffee/latte machine
4-day in-office work schedule Monday through Thursday – with Friday remaining a flex day to work remotely
Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
Employee Referral program- we want great talent like you!
Virtual Pet Care-to ensure the well-being and health of your beloved furry companions!
Additional Well Being Days for better work life-balance!

Reporting to the Director, DtC Strategy & Planning, the Manager, DtC Data Analytics is responsible for monitoring/assessing/drawing insights related to Omnichannel (eStore and SES stores) core KPIs (Sales & Profit, Marketing performance, Site performance, Partner operational KPIs) to help ensure optimal performance and measuring digital program performance, sharing impacts of digital products, campaigns, and customer experiences for the eStore business.

Incumbent will build out the digital reporting designs (KPIs, data, format, channels, processes, etc.), conducts in-depth analysis to support the Senior Executive team and DtC teams across the organization.
Role and Responsibilities
Essential Duties and Responsibilities:
DtC Data Analytics
Track and manage sales & profit performance compared to target and historical results
Design and develop KPIs related to eStore and SES stores
Develop a tracking tool for Site operations & Omnichannel KPIs (Visits, Conversion, Bounce Rate, Average order volume, Attach rate, reserve and pick-up, Cart Abandon rate, etc.) and analyze the results to provide insights
Develop a tracking tool for partner related KPIs (Transaction processing, shipping lead-time, Fraud rejections, return lead-time, etc.) and analyze the results to provide insights
Working with marketing manager to analyze the effectiveness of digital marketing campaigns and provide timely feedback to implement updates/changes as needed
Manage BI tool developed through Tableau
Work with Omniture and Google Analytics to download performance related data
Support developing Weekly, Monthly and Annual revenue target by SKU along with mid-long term ecommerce strategy
Develop regular KPI reports for internal stakeholders
Develop ad-hoc reports as required
eCommerce Digital Analytics
Measure and forecast the impact of digital engagement and product experience initiatives on the Canadian business
Leverage data and analytics to drive business insights, strategy and optimization opportunities that will generate quantitative information and insights capable of producing revenue, performance improvements, and evolve digital strategies
Create and deliver targeted stakeholder presentations, dashboards, and data visualizations that surface key observations, learnings, and recommendations
Digital data handling and management for main digital properties
Query, extract and transform raw data with ETL Operations from multiple data warehouses to conduct key insight and in-depth analysis of customer, website and digital products
Oversee dashboards for digital product and customer insights teams to translate complex data into actionable insight
Work with IT and business stakeholders to influence decision making with data
Design, implement and maintain web analytics solutions/products; oversee implementation of web analytics projects
Provide automated hourly forecasting dashboards to leadership team
Post Mortems and Analysis of key marketing events, Campaign experience journey, impact of store fill changes, promo code and free ship offers
Track and share insights for web metrics analytics (visitors, bounce rate, Page views, session duration, Top traffic source, Interactions per visits, device source, Exit)
Improve quantitative and qualitative analytics capture capabilities via new tools or processes
Skills and Qualifications
Requirements:
Education:
Bachelor’s degree in business, statistics, engineering or related quantitative fields preferred; or equivalent experience in the retail/consumer electronics industry
Knowledge:
Bilingual in Korean (oral and written) is an asset
Expert in Excel (VBA scripting, Macro, Pivots, Data Source Management are an asset but not mandatory) and PowerPoint with proficiency in Online Analytical Processing, (ie. experience in Tableau or Power BI is an asset
Must be proficient with Adobe Analytics, Google Analytics, Google search console or equivalent
Experience with competitive benchmarking tools such as Gartner, Similarweb or similar tools
Strong analytical skills, ability to comprehend user flow, define custom metrics to develop key hypothesis to identify opportunities
Possess exceptional organizational & planning skills and attention to detail while having sense of curiosity & urgency
Highly developed communication & interpersonal skills, able to build relationships and interact comfortably with a wide range of levels in the organization: from support staff to senior executives within and outside of the company
Self-motivated and able to prioritize and work with limited supervision
Strong organizational and planning skills
Proven ability to function effectively in a team environment
Understanding of SEO/SEM, Digital Advertising, Ecommerce business metrics is an asset
Knowledge of CMS platforms and Ecommerce web sites
Demonstrated people management skills
Strong attention to detail and project management skills
Strong with agile process management including the development of new processes
Ability to work independently, take initiative and use good judgment
Works well under pressure and can manage multiple tasks under time constraints
Sense of urgency in managing projects and likes a fast-paced environment
Strong interpersonal skills and team player
Experience:
5-7 years of hands-on experience using search engine marketing (Google Ads), website analytics platforms (Google Analytics and other measurement suite products), and brand analysis techniques (upper funnel analysis)
Overseeing the analytics framework, and a variety of analysis and insight initiatives
Experience translating data insights into business insights – working with both business and technical teams
Demonstrated analytical background, and experience with marketing analytics, financial modeling, or statistical analysis, Hypothesis using statistical models/frameworks
Experience using SQL to extract and manipulate data, or with other programming/scripting languages (R, Python, C++)
Ability to analyze large datasets and translate them into actionable insights
Advanced level proficiency with modern web technologies, including HTML, CSS, Javascript, with detailed knowledge of browser dependencies and cross-platform issues.
Experience in consumer electronics would be an asset
Samsung is an equal employment opportunity employer.
Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.
We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.
Please note that we reserve the right to remove or modify job postings at any time.
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