MANAGER, WESTERN MARKETS

South Australian Tourism Commission
Job reference: 66+633
Location: 5000 - ADELAIDE
Job status: Long Term Contract
Eligibility: Open to Everyone



Here at the SATC, we love our state and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best. Together we are making a difference so South Australia thrives.

As part of the Global Markets and Trade Team, the Manager, Western Markets is responsible for planning, managing and implementing the strategic objectives and operations of SATC marketing activities in International Western Markets. Specifically, the role is focused on planning, developing and implementing global marketing campaign activities and projects that grow the profile of South Australia. The role works alongside the Manager, Eastern Markets to contribute to the growth of South Australia’s Visitor Economy through increased international visitation and spend.

Key Responsibilities of the role include:

Manage and maintain an effective working relationship with SATC’s Western Markets team including United Kingdom, Europe, North America and New Zealand to ensure they excel in promoting South Australia.
Initiate and oversee the strategic direction and facilitate implementation of activity for the promotion of SA in the SATC prioritised Western markets, constantly evaluating and using insights to drive future activities.
Develop (in conjunction with in-market managers and with assistance from the Marketing Executive, Western Markets); Annual Operating Plans (AOPs) which align to the SATC Strategic, Corporate and Operating plans
In conjunction with SATC’s overseas representatives, identify relevant trade and consumer shows for operator participation, or for SATC organised roadshows
Identify and implement strategic alliances with industry partners (key distribution partners, Aussie Specialist and other trade partners) to build the profile and create positive outcomes for South Australian tourism operators.
Enquiries can be directed to People and Culture on 8132 8330.

Applications consisting of a resume and cover letter are to be directed to Chantal Ward, Director, Global Markets and Trade at the South Australian Tourism Commission.

Applications close: +.00am on 12 May 2025.


Applications close: 12/05/2025 0+:00 AM
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