Marketing |amp| Brand Strategist

WANTED: Marketing Manager for India’s Coolest Swimwear Brands!
• Location: Our HQ, where fashion meets fun!
• Brands: Plus Curvves & The Curvves – Shaking up the swimwear scene in India
• Salary: Competitive enough to make you say, “I’m in!”
• Perks: Work with a team that knows how to make waves—literally and metaphorically

Experience
• 3-4 years managing Social Media, PR activities and Brand Communication, preferably for the Fashion or Clothing Brand

Who Are We?
• We’re Plus Curvves & The Curvves—India’s first fashion-forward swimwear brands with a mission to bring bold, vibrant, and head-turning designs to the otherwise yawn-inducing swimwear market. We’re growing fast, and we need a Marketing Superstar to help us go from Wow to WHOA!

Why You Should Join Us (if you’re awesome):
• We’re not just selling swimwear—we’re selling confidence, style, and endless summer vibes.
• You’ll work with a team that’s as passionate about fashion as they are about that perfect Insta-worthy beach pic. ????
• You’ll get to make a real impact on a brand that’s redefining Indian swimwear.

Your Superpowers (aka Responsibilities):

???? Content Connoisseur:
• Hire and manage creators who can turn our products into visual masterpieces.
• Collaborate with influencers and creators for UGC that’s as fresh as a beach breeze.
• Develop creative ideas for Reels, posts, and stories that engage and excite our audience.

???? Creative Strategist:
• Work with agencies to create stunning content videos that wow our audience.
• Develop content strategies that align with our brand’s fun, vibrant personality.
• Design new campaigns that make our swimwear the talk of the town.

???? PR Dynamo:
• Plan and execute PR campaigns that make headlines (in the best way possible).
• Build relationships with media and industry insiders.

???? Social Media Rockstar:
• Develop and implement community engagement ideas to keep our social media buzzing.
• Establish a strong brand presence on platforms like X, YouTube, and LinkedIn while dominating Instagram.

???? Retention Specialist:
• Launch customer retention and engagement campaigns on WhatsApp and email to turn first-time buyers into lifelong fans.

???? Vendor Whisperer:
• Communicate seamlessly with vendors, agencies, and creative teams.
• Coordinate photoshoots that showcase our products in their best light.

???? Website Guru:
• Keep our website fresh, exciting, and user-friendly.
• Manage updates for new collections and campaigns.

???? Brand Architect:
• Develop brand guidelines, mood boards, and positioning that reflect our bold vision.

What We Need from You:
• A creative genius with a knack for strategy.
• A multitasking ninja who thrives in a fast-paced environment.
• A fashion enthusiast who understands that swimwear is more than just clothing—it’s a lifestyle.
• A communicator who can collaborate with agencies, influencers, and media like a pro.

This Job Isn’t for You If:

❌ You think “beachwear” is just another word for “flip-flops.”

❌ You don’t get excited by words like “branding,” “content strategy,” and “photoshoots.”

❌ You’re looking for a laid-back job. (We work hard and play hard!)

Why You’ll Love It Here:
• We’re building something unique and want someone who’s excited to be a part of that journey.
• You’ll have the freedom to innovate, create, and make a difference every single day.
• You’ll be part of a team that’s fun, energetic, and passionate about making waves in the fashion industry.

Ready to Dive In?

If you think you have what it takes to be our next Marketing Rockstar, we want to hear from you!

???? Send your CV and a cover letter telling us why you’re the perfect fit to info@pluscurvves.com or apply here on LinkedIn. But remember—only apply if you’re ready to make a splash and take our brands to the next level!