Marketing Lead at Athma - Narayana Health (NH) - Bangalore, Karnataka

Job Requirements

Job Title: Marketing Lead at Athma - Narayana Health (NH) - Bangalore, Karnataka

Company Name: Narayana Health (NH)

Location: Bangalore, Karnataka (Sector 6 HSR Layout)

Salary: Best in Industry

Qualification: MBA/PGDM in Marketing (From Top Tier B School preferred)

Job Description:

About Athma:

Athma Health is the tech arm of the Narayana Health (NH) Group, offering an end-to-end delivery automation solution for healthcare providers. As we aim to expand our marketing efforts, we are seeking a skilled Marketing Lead to join our team.

Role & Responsibilities:

- Lead athm's marketing initiatives, including strategy, content, product launches, events, branding, and campaigns.

- Collaborate with category and product leaders to align marketing and branding goals with the organizational vision.

- Manage agencies, partners, vendors, and external associations to build a positive brand image for athm.

- Spearhead the creation and maintenance of athm's digital footprint on our website and social media platforms, utilizing content, performance, and social media marketing effectively.

- Regularly analyze and assess marketing initiatives for cost-effective solutions with the best ROI.

- Establish a powerful marketing practice at athm.

Preferred Candidate Profile:

- Education: MBA from Top Tier B School preferred

- Experience: Minimum 5 years of diverse marketing experience across content, branding, and digital. Past experience in executing marketing launches and campaigns is a must. Prior leadership experience would be ideal, but not necessary.

- Other Requirements: Collaboration, transparency, independent thinking, strong attention to detail, and being people-first are core values at athm. We are seeking a self-starter who can ideate from scratch and execute ideas effectively.

Role: Marketing Manager

Industry Type: Software Product

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

Education:

UG: Any Graduate

PG: MBA/PGDM in Marketing

Key Skills (Preferred):

- Marketing Strategy

- Marketing Initiatives

- Campaigns

- Branding

- Social Media Marketing

- Product Launch

- Social Media

FAQs:

1. What is the role of a Marketing Lead at Athma?

As the Marketing Lead at Athma, you will be responsible for leading marketing initiatives, including strategy, content, product launches, events, branding, and campaigns. You will collaborate with category and product leaders to align marketing goals with the organizational vision.

2. What qualifications are required for this position?

We prefer candidates with an MBA/PGDM in Marketing from a Top Tier B School. Additionally, a minimum of 5 years of diverse marketing experience and past experience in executing marketing launches and campaigns are essential.

3. What are the key responsibilities of the Marketing Lead?

The Marketing Lead will oversee all marketing activities, handle agencies and external associations, manage the organization's digital footprint, and analyze marketing initiatives for cost-effective solutions with the best ROI. You will also establish a robust marketing practice at Athma.

4. Is prior leadership experience mandatory for this role?

While prior leadership experience is ideal, it is not a mandatory requirement. We value collaboration, independent thinking, and a people-first approach.

5. How can I apply for this position?

To apply for the Marketing Lead role at Athma, please register or login on our website and submit your application through the job posting. We look forward to getting to know you better!