Marketing Manager

14 hours ago
Full–time
Job Title: Marketing Manager

Location: Noida

Company: Sayacare

About Us: Sayacare is a leading e-pharmacy dedicated to providing affordable generic medicines to our customers. We believe in making healthcare accessible to everyone by offering high-quality generic alternatives to brand-name medications. Our mission is to improve the health and well-being of our community through innovation, commitment, and excellence.

Position Overview: We are looking for a dynamic and experienced Marketing Manager to join our team. The ideal candidate will be responsible for conducting market research, performing customer interviews, and creating and executing marketing campaigns that align with our brand values and business objectives. This role requires a strategic thinker with a passion for healthcare and a deep understanding of the pharmaceutical industry.

Key Responsibilities:
• Conduct comprehensive market research to identify trends, customer needs, and competitive landscape.
• Perform customer interviews to gather insights and understand customer preferences and pain points.
• Develop, implement, and manage marketing campaigns that resonate with our target audience and drive engagement.
• Collaborate with cross-functional teams to ensure consistent messaging and brand alignment across all channels.
• Identify and establish partnerships with relevant influencers, bloggers, and healthcare professionals to amplify brand messaging and reach new audiences.
• Regularly update and refine customer personas based on market research, feedback, and data analysis to ensure marketing strategies resonate with the target audience.
• Collaborate closely with our content creator to develop compelling and relevant content for digital channels, including blog posts, social media posts, videos, and infographics.
• Analyze campaign performance data to measure effectiveness and optimize strategies.
• Stay up-to-date with industry trends and best practices to continually enhance our marketing efforts.

Qualifications:
• Minimum of 1-2 years of experience in marketing, preferably within the healthcare or pharmaceutical industry.
• Proven experience in conducting market research and customer interviews.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Creative thinker with the ability to develop innovative marketing strategies