Marketing Manager

Marketing Manager – Rodin Cars
Location: Mt Lyford, North Canterbury (Two hours north of Christchurch)

Rodin Cars is at the forefront of high-performance vehicle manufacturing, featuring cutting-edge research and development facilities and our own dedicated test tracks. Situated in the stunning and unique Mt Lyford region, we are continuously pushing the boundaries of automotive engineering and innovation. Our vision is clear: "An innovator of excellence, igniting the global automotive stage."

We are looking for an experienced and dynamic Marketing Manager to join our growing team. This is an exciting opportunity to play a pivotal role in a world-class automotive company, working in a breathtaking location while driving brand recognition and market expansion.



Why Join Rodin Cars?

Innovative Company: Be a part of a visionary company that's shaping the future of high-performance automotive technology in line with our mission to lead the global stage.
Unique Environment: Our facilities are nestled in the scenic Mt Lyford region, offering a lifestyle as rewarding as the career.
Growth Opportunity: With ongoing projects and an ambitious roadmap, the chance to grow with the company and influence its trajectory is significant.


Key Responsibilities
As the Marketing Manager, you will be responsible for developing and executing the company's marketing strategies, with a focus on brand development, market penetration, and client engagement. Your role will include, but not be limited to:

1. Brand Management:

Establish, promote, and maintain the Rodin Cars brand, ensuring alignment with our high-performance, precision engineering ethos and our vision to be an innovator of excellence.
Develop, implement, and oversee brand strategies that will enhance visibility and generate new business opportunities across global markets.
2. Strategic Marketing:

Design and execute multi-channel marketing campaigns that showcase our unique vehicles and services, targeting key customer segments and reinforcing our position as a global leader.
Work closely with the development teams to align marketing strategies with product launches and business goals.
3. Market Research & Analysis:

Conduct in-depth market research to identify customer needs, emerging trends, and competitive dynamics within the high-performance automotive industry.
Use data-driven insights to influence marketing strategies and identify potential buyers predominantly internationally.
4. Content Creation & Digital Marketing:

Create and manage compelling, high-quality content across multiple platforms, including brochures, social media, websites, press releases, and digital media.
Utilise design and media marketing skills to create visually appealing campaigns that resonate with our target audience and further Rodin Cars' global brand presence.
5. Event Planning & Coordination:

Plan, organise, and execute major events such as product launches, motorsport exhibitions, and promotional activities that drive brand engagement.
Act as the primary liaison for partnerships with external media, influencers, and event sponsors.
6. Sales Support:

A background or understanding in sales initiatives, contributing to sales strategy discussions and customer presentations.
Leverage your background in sales to support client pitches and ensure the marketing function aligns with revenue goals.
Key Requirements

Proven experience in a senior marketing role, preferably within the automotive, motorsport, or high-performance engineering sectors.
A background in or strong understanding of the automotive industry would be highly beneficial. Awareness of trends, technologies, and customer dynamics within this space will support success in the role.
Strong expertise in brand management, digital marketing, and content creation.
Demonstrable experience in market research and strategy development.
Skilled in managing media campaigns and designing marketing materials.
Exceptional organisational skills, with experience in event management and coordinating high-profile events.
A background or strong understanding of sales processes and the ability to integrate marketing initiatives with sales objectives.
What We Offer

Competitive salary and benefits package.
Flexible working arrangements, with location and hours open to negotiation based on mutual agreement.
The opportunity to work in one of New Zealand's most scenic and innovative regions, where our mission is to ignite the global automotive stage.

At Rodin Cars, we believe in a collaborative approach. We encourage candidates to express their preferences and requirements during the hiring process to ensure a harmonious and productive working relationship.

How to Apply
If you’re passionate about automotive innovation and marketing, and looking for a unique career opportunity, we want to hear from you! Send your resume and a cover letter outlining your relevant experience and why you’re excited about joining Rodin Cars.