Marketing Manager - Aesthetics & Wellness

Full job description
About Us

We are an innovative, growth-focused healthcare group that includes Medspa 501, IndyCare, and Progress Medical brands. Our mission is to provide exceptional patient experiences while staying at the forefront of healthcare, wellness, and aesthetic medicine. We’re seeking a Marketing Manager to lead and execute the marketing strategy across all three brands. If you are passionate about brand growth, experienced in multi-channel marketing, and excited about using AI-driven automation for customer acquisition, content generation, and SEO, we want to hear from you!

What You’ll Do

Develop and execute digital marketing strategies for three brands
Plan, launch, and optimize Google Ads and Meta (Facebook/Instagram) campaigns
Manage content calendars and organic social media (Facebook, Instagram, TikTok, LinkedIn, YouTube)
Create and support long-form and short-form YouTube video content
Guide teams on scriptwriting, photoshoots, and video production
Oversee website updates, landing pages, and SEO strategies including blog content
Manage email, SMS, and marketing automation workflows
Use or adopt AI tools and automation platforms (e.g., ChatGPT, Jasper, SurferSEO, N8N) for content creation, customer segmentation, and lead nurturing
Analyze data, A/B test, and apply conversion optimization strategies
Who You Are

3+ years of marketing experience — ideally in healthcare, wellness, or aesthetics
Strong track record with Google Ads and Meta Ads
Skilled in managing multi-brand marketing
Proficient in SEO, website maintenance, and social media content creation
Experienced or eager to work with AI tools and automation platforms (including N8N)
Based in North Carolina (required for occasional on-site meetings)
Preferred but not required

Experience in medical, wellness, or aesthetics marketing
Hands-on experience with AI marketing tools
Experience producing long-form video content for YouTube
Familiarity with tools like Semrush, HotJar or automation platforms
Benefits

Competitive salary
Free/At-Cost access to all of our medical and aesthetics services
Health Insurance, 401K, supplemental benefits
Flexible, remote work (NC-based candidates only)
Opportunity to shape marketing innovation in healthcare
Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Vision insurance
Application Question(s):

How many years of experience do you have managing Meta and Google Ads campaigns?
Which of these tools have you actively used in a professional marketing role? (Google Ads, Meta Ads Manager/Facebook Business Suite, Canva, Google Analytics, Semrush, Hotjar, N8N, None)
Do you have experience producing long-form YouTube content?
Do you have experience in healthcare, medical, or aesthetics marketing?
What excites you most about integrating AI and automation into marketing?
Are you based in North Carolina?
Work Location: Hybrid remote in Chapel Hill, NC 27516