Marketing Manager-Consulting Sector

The Marketing Manager will lead the strategic planning and execution of comprehensive marketing initiatives across all subsidiaries of Innovative Business Solutions Ltd. This role is pivotal in enhancing brand visibility and supporting business growth through effective offline marketing strategies while integrating online marketing insights.

RESPONSIBILITIES

· Develop and implement overarching marketing strategies that align with the company's objectives across diverse sectors.

· Oversee offline marketing activities, including organizing seminars, participating in education fairs, and managing print media campaigns.

· Integrate online marketing knowledge to complement offline strategies, ensuring a cohesive brand message across all platforms.

· Guide the creative direction for marketing materials, collaborating with graphic design teams to ensure brand consistency.

· Manage and mentor a marketing team, fostering a culture of innovation and continuous improvement.

· Coordinate with external vendors and partners to execute marketing campaigns effectively.

· Monitor and analyze marketing performance metrics, adjusting strategies as necessary to achieve desired outcomes.

· Stay abreast of industry trends and competitor activities to inform marketing strategies.

· Ensure all marketing activities comply with relevant regulations and ethical standards.​

WORKING CONDITIONS

· This is a full-time, in-office position based in Toronto, Ontario.

· The role requires extensive travel across Canada, particularly to the Northwest Territories and Nunavut, to oversee and participate in marketing activities.

· The work environment is corporate, with expectations for professionalism and adherence to company policies.

· Identify and pursue new business opportunities through market research, networking, and direct outreach.

· Build and maintain strong relationships with key clients and stakeholders to drive business growth.

· Develop and deliver presentations and proposals to potential clients, showcasing the company's value proposition.

KNOWLEDGE, SKILLS AND ABILITIES

· Proven experience in leading marketing initiatives across multiple sectors, with a strong emphasis on offline marketing strategies.

· Comprehensive understanding of online marketing tools and platforms, with the ability to integrate digital insights into offline campaigns.

· Strong leadership and team management skills, with experience in guiding creative teams and external vendors.

· Excellent communication and interpersonal skills, capable of engaging diverse stakeholders.

· Ability to analyze marketing data and metrics to inform strategic decisions.

· Familiarity with graphic design principles and the ability to oversee the development of marketing materials that support business development.

· Strong business acumen with the ability to identify and evaluate new business opportunities.

Job Type: Full-time

Pay: $65,000.00-$+5,000.00 per year

Benefits:

Life insurance
Paid time off
Schedule:

Monday to Friday
Language:

English (preferred)
Work Location: In person