Marketing Manager |FMCG|

14 hours ago
Full–time
Apply on LinkedInJob description
Mandatory Skill: · Proficient in Marketing and Promotions of FMCG of reputed brands. · Good marketing, branding and relationship building skills. · Excellent Negotiating Skills. Roles & Responsibilities: • Plan Marketing and Promotional activities of FMCG products. • Plan marketing budgets and yearly calendar • Managing, analyzing and reporting on market data, establishing requirements and formulating activities. • Translate brand strategies into brand plans, brand positioning and go-to-market strategies. • Plan a Consumer Engagement Strategy for Retail outlets, MT and Franchise store. • Plan for product launches at Retail outlets, MT and Franchise store, plan BTL activity for the same. • Plan for product specific promotional activities – campaigns ,Cross promotions, seasonal product promotions at retail outlets • Will represent the company and work with Branding Strategy Consultants, Brand Development, Creative Agencies, Retail Marketing and Merchandising Agencies. • Build brand awareness by participation in local exhibitions and events, press, cable TV, newspapers and other outdoor media such as hoardings, bus/Auto, bus/train stations etc. • Proficient in product positioning, market segmentation and, new markets penetration. • Create market share by developing marketing plans and programs for specific products. Achieve and track product growth. • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues. • Monitor product distribution, availability and consumer reactions. • Analyze and monitor competitor and consumer activity to identify opportunities for growth. • Understand Market demands and suggest product mix. • Work closely with sales team for execution and tracking • Be in the market for effective plan implementation to drive growth Requirements (Typical): 1. Bachelor’s degree in marketing, Business Administration, or a related field 2. 3-5+ years of experience in FMCG marketing