Media Manager

Responsible for managing, developing and driving KRPL’s media communications and

presence activity by taking the organization’s communication to the consumers.

Responsibilities

1. Responsible for maximizing awareness of KRPL’s products using multiple media

channels (TV, print, radio, social media) Media Planning and execution in order to

raise awareness, drive business and enhance reputation.

2. Organizing and aligning strategies with the marketing head for effective media

budget spends optimising the plan with value addition.

3. Undertake the profiling of Target Groups and their preferences with respect to the

choice of media for information gathering.

4. Focus on the planning, budgeting and execution of ATL communication in line

with the brand brief obtained from the brand team on leveraging the medium for

each individual communication.

5. To ensure that all media communications activity (i.e. press, radio TV, website,

online/social media activity) is integrated with marketing and other strategic

campaigns and projects prioritised by other departments.

6. Oversee the development and running of campaign launch and media sites.

7. Evaluate and report on the reach, frequency and impact of media activities

through regular media monitoring and contribute copy to campaign evaluations.

8. Optimizing ATL deliverables in events / activations by means of media

amplification.

+. Create and maintain media contact lists, liaise with individuals and media outlets

and develop and manage relationships with key media partners.

10. Provide media based inputs for the evaluation of the financial aspects such as

budgets & expenditures.

11. To be an advocate for the latest tools, metrics and techniques; advising on media

trends and best practice.

12. Verification of bills for each media spends.

13. Any other duties as assigned by the reporting manager or management.

Specifications

Experience: 6 to 8 years in Media Management Pan India operation

experience preferably, either from an agency or a corporate

Education: MBA in Marketing / PG Degree in Media Management / Degree in Visual Communication