Online Marketing Specialist

Job Profile

The role is to manage Avanta’s online marketing activities to get maximum return on investment and 

maintain Avanta visibility high on the internet amongst the target audience.

Taking Avanta’s website rankings high by organising and implementing various SEO strategies keeping 

Abreast with the latest technology.

Managing certain offline marketing activities with vendors and deriving the best return on investments.

Competencies for the Role

Effective Communication

Client First

Change & Innovation

Persuasive  Communication

Planning & Organising

Business Awareness

Team Working

Goal Focus

Resilience

Making Considered Decisions

Self-motivated

Business acumen

Key Responsibilities

SEO
• Building and delivering an organised SEO strategy
• Onsite technical optimisation including link building, meta-tagging, tracking, research and analytical

skills
• Timely deliverance of weekly analysis reports
• Keep on top of internet trends and developments
• Online distribution of press releases
• Management of agency for timely production of press releases, articles and case studies
• Optimise site architecture, URL structures and content for maximised indexing and keyword relevance
• Monitoring and measuring ROI for all campaigns and organic search rankings, optimising click through and conversion rates
• Developing and implementing link building programmes for company websites
• Supporting the development of affiliate and channel distribution deals
• Liaising with the development team

PPC
• Managing all aspects of PPC campaign development, implementation and performance
• Management of PPC landing pages
• Tracking and reporting on campaign activity
• Keyword research and advert copy creation

Social Media
• Blogging and advancing the social media campaign
• LinkedIn, Twitter and Facebook
• Proactive and reactive posting to create meaningful communities

Direct Mail
• Supporting all conversion, retention and acquisition email marketing activity
• Lead nurturing
• Generating database through various online sources.
• Creating email copy and visual content (HTML), sending it out promptly through mass mail platform

Events
• Organising client events both on and off site
• Invitation creation, management of RSVPs
• Liaising with clients, colleagues and third party suppliers