Performance Marketer- Ads Specialist

The Hustler Collective


Performance Marketer- Ads Specialist
The Hustler Collective • New Delhi, Delhi • via LinkedIn
8 hours ago
Full–time
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Job description
About the Role:

We’re seeking a data-driven and creative Performance Marketing Ads Specialist to join our team. This role is ideal for someone with hands-on experience in managing Meta and Google Ads, who can drive impactful results for multiple client campaigns in a dynamic agency environment.

Key Responsibilities:Paid Social Media Advertising (Meta, LinkedIn, X, etc.):
• Develop and execute monthly paid social calendars aligned with brand goals.
• Plan and run paid promotions and boosted content to enhance reach, engagement, and conversions.
• Coordinate with design and content teams to develop high-performing creatives.
• Monitor ad performance daily and optimize targeting, creatives, placements, and bidding.
• Handle community engagement and DMs to maintain brand voice and customer trust.
• Track social trends, hashtags, and platform updates to integrate into campaigns.
• Drive platform growth by leveraging new features and ad formats.
Google Ads Campaign Management:
• Plan, launch, and optimize campaigns across Google Search, Display, Video (YouTube), Performance Max, and Demand Gen.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Create engaging ad copy and coordinate with designers for visual assets.
• Optimize campaigns to achieve KPIs like CTR, CPA, ROAS, and conversion rates.
• Regularly analyze performance and implement A/B tests to improve outcomes.
• Prepare detailed performance reports and insights for internal teams and clients.
• Stay up-to-date with platform updates and industry best practices.
Additional Responsibilities:
• Collaborate across departments (creative, strategy, SEO, and client servicing) for integrated campaign execution.
• Research competitor strategies and digital trends to keep campaigns innovative.
• Manage influencer collaborations in sync with paid campaigns (when needed).
• Recommend new tools, platforms, or strategies to improve overall ad performance.
Required Skills & Qualifications:
• 3–5 years of hands-on experience in Meta Ads & Google Ads.
• Strong analytical skills; comfortable with tools like Google Analytics, Ads Manager, and Data Studio.
• Excellent understanding of digital ad metrics and campaign performance optimization.
• Experience managing multiple ad accounts simultaneously.
• Strong communication and reporting skills.