Performance Marketing executive

Job description
About Digiscrew

Digiscrew is a boutique advertising and marketing agency specializing in performance-driven strategies that bridge the gap between creativity and results. We craft campaigns that not only resonate with audiences but also deliver measurable outcomes.

If you’re someone who thrives in a dynamic, data-driven environment and is passionate about scaling brands, we’d love to have you on board.

Key Responsibilities

Campaign Strategy & Execution
• Plan, create, and execute highly effective campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Shopping, YouTube).
• Manage end-to-end campaign setup, including audience segmentation, creative briefing, and bid optimization.

Performance Optimization
• Continuously monitor and analyze campaign performance, ensuring achievement of KPIs like ROAS, CTR, CPC, and CPA.
• Test, learn, and implement optimization strategies, including A/B testing for creatives, audiences, and ad placements.

Reporting & Insights
• Prepare detailed performance reports with actionable insights and strategies for improvement.
• Communicate campaign results effectively to clients and internal teams.

Collaboration
• Work closely with the creative team to align ads with brand positioning and ensure high-quality creatives.
• Collaborate with account managers to develop strategies tailored to client goals.

Industry Trends & Tools
• Stay updated on the latest trends in digital marketing, algorithm updates, and platform innovations.
• Leverage tools like Google Analytics, Meta Business Manager, and third-party ad management tools for deeper insights.

Qualifications & Skills
• Experience: 2-3 years of hands-on experience in running and managing Meta Ads and Google Ads campaigns.
• Technical Skills:
• Strong command of Meta Ads Manager and Google Ads.
• Proficiency in tools like Google Analytics, Google Tag Manager, and other tracking solutions.
• Analytical Mindset: Ability to dive deep into data, identify trends, and make informed decisions.
• Creativity Meets Strategy: Skilled at blending creative elements with data to craft high-performing ads.
• Communication: Excellent verbal and written communication skills for client interactions and reporting.
• Adaptability: Comfortable in a fast-paced environment and capable of managing multiple campaigns simultaneously