Performance Marketing Executive (Google & Meta)

Company Description

Omnia Digital is a Chennai-based full service marketing agency specializing in branding, digital marketing, content production, and performance marketing. With a focus on strategy-driven campaigns, the agency helps businesses elevate their brand presence through engaging content, social media management, and targeted advertising across platforms like Google and Meta. Known for its innovative approach and result-oriented solutions, Omnia Digital partners with diverse industries to deliver impactful digital experiences.

Role Description

We are looking for a Performance Marketing Specialist to manage and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will have a deep understanding of digital ad platforms, audience targeting, and data-driven decision-making to maximize ROI.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns on Google Ads, Facebook Ads, and Instagram Ads.

• Conduct keyword research, audience segmentation, and A/B testing to improve ad performance.

• Monitor campaign metrics (CTR, CPC, ROAS, CPA) and adjust strategies for optimal results.

• Create and analyze reports to provide insights on campaign performance and recommendations.

• Work closely with the creative team to develop compelling ad copies and visuals.

• Stay updated with industry trends, platform updates, and best practices.

Requirements:

• 2+ years of experience in Google Ads & Meta Ads campaign management.

• Strong analytical skills with expertise in Google Analytics, Meta Business Suite, and reporting tools.

• Hands-on experience with conversion tracking, pixel setup, and remarketing strategies.

• Proficiency in budget management and performance optimization techniques.

• Certification in Google Ads and/or Meta Ads is a plus.