Performance Marketing Expert

Qualifications
• Advanced graduate degree (e.g., MBA, PhD, etc.) with strong academic qualifications
• 8+ years of experience executing and/or leading at-scale performance marketing programs for digital agencies or client marketing organizations
• Strong focus on customer acquisition - managing performance marketing channels, such as search, programmatic, social, affiliate, email, conversion rate optimization, and/or customer relationship management (CRM), e.g. customer data, segmentation
• Deep understanding of the ad-tech ecosystem and hands-on experience with bid managers, DMP’s and DSP’s, leveraging 1st and 3rd party data to drive marketing impact
• Experience with marketing analytics, e.g. Google Analytics 360o, Adobe Analytics etc., and attribution model
• Track record of strong verbal and written communication skills in English; demonstrated ability to facilitate discussions and conduct trainings
• Experience working with business, marketing, and IT stakeholders
• Ability to think quickly and critically on a broad range of digital marketing topics across various verticals
• Flexibility to travel up to 50-70% of the time

What You'll Do

You will provide a distinctive level of subject matter expertise on how to develop and deliver digital marketing strategies that accelerate customer acquisition and customer value.

In this role, you’ll have the opportunity to work directly with consulting teams to conduct assessments of client capabilities and performance, playing a major role in team problem solving through the findings and insights from diagnostics and assessments.

You will contribute to defining the implications to the client operating model, new roles and organization implications, and operating processes. You will also contribute to the strategies and solutions for marketing technology.

Leveraging your expertise, you’ll help to advance McKinsey’s overall knowledge base by contributing to and expanding our diagnostic and assessment toolkit and approach. You will develop new frameworks, approaches, and techniques in addition to building on existing ones.

Who You'll Work With

You’ll be based out of our Bangalore, Gurgaon or Mumbai office.

You will join a global team working on modernizing the marketing organizations of leading clients to develop best in class digital marketing and personalization capabilities.

You will help clients accelerate customer acquisition and customer value in new and exciting ways leveraging digital channels, data, analytics, marketing technology, and agile marketing operating models.

You’ll typically work on projects across all industries and will be fully integrated with the rest of our global firm. You’ll work with colleagues from across the firm to help our clients launch agile marketing and personalization programs at scale, enabled by data and technology. You’ll have the opportunity to plug into exciting large scale marketing and digital transformations.

Our office culture is casual with an emphasis on education and innovation. We have the freedom to try new ideas, experiment and are expected to be constantly learning and growing. There is also a strong emphasis on mentoring others in the group, enabling them to grow and learn