PPC Analyst| Jr|Sr
- Category: Digital Marketing Expert Jobs
- Location: Kolkata, West Bengal
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 15K to 17K
- Published on: 2025/09/21
Indus Net TechShu Digital Pvt Ltd, is a leading 360-Degree Digital Marketing Agency from Kolkata.
Digital/Creative Agency Experience is Preferred.
Roles and Responsibilities :
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns – Google ads, shopping ads , retargeting , gmail
ads, etc
Expertise in GTM- tag manager and lead tracking
Expertise in using reporting tools and resolving issues related to ad disapprovals
Oversee accounts on search platforms (e.g. Google AdWords, Facebook & Instagram)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Discover approaches and ways to decrease the risk of click fraud.
Keep abreast of PPC and SEM trends
Candidate Profile
2-5 Years experience on PPC on Google Adwords, Facebook & Instagram.
Must have managed a ad spent of min 10-60 lakhs per month
Experience in data analysis and reporting.
Knowledge of SEO and digital marketing concepts.
Working knowledge of analytics tools (Google Analytics, GA4 etc.)
Excellent communication skills written and verbal in English language.
Experience in large agency will be an added advantage.
Interested candidates are requested to send their updated resume to hr@techshu.com
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