PPC Executive

WebAppClouds Software Solution Pvt. Ltd. needs a Senior PPC Executive with a track record of effectively executing B2B campaigns. A three or more years of B2B marketing experience with a focus on SaaS firms, as well as knowledge of growth, demand, and lead generation positions is preferred.

The potential suitor must have in-depth knowledge of managing a B2B integrated marketing campaign across a variety of platforms, including LinkedIn, Google, and Instagram, to mention a few. Additionally, they must be able to create and implement quarterly and annual marketing plans for a specific list of accounts and contacts that are geared towards accelerating current opportunities and acquiring new customers.

Responsibilities & Duties :
• To oversee the pay-per-click campaigns for the business while reporting to a marketing manager.
• Take charge of the necessary analysis and A/B testing (also known as split testing or bucket testing) to identify

appropriate and powerful keyword searches to build a successful campaign.
• Create targeted campaigns that include testing the landing pages and writing the necessary material.
• Collaborating with the appropriate internal and external stakeholders to produce persuasive copy and other

powerful creative material.
• Report on performance metrics and market-related information frequently.
• Analyse, follow, and inform the Marketing Manager of the ROI for all PPC ads.
• Analyse, follow, and report on rivals' PPC efforts, paying particular attention to the keywords they are targeting.
• Oversee and manage spending.
• Be aware about the latest trends in marketing and in technological related developments.

Conclusion :

At WebAppClouds; our success depends on cultivating a culture where everyone feels valued, included, and at home. We are dedicated to fostering an environment at work where everyone of our employees can prosper, as we recognise the value of people. That is why we give both finding the best employees to advance our company and ensuring their happiness and wellness after joining us is given high priority