PPC/ Lead Generation - Executive

  • Category: Marketing Executive Jobs
  • Location: Gurgaon, Haryana
  • Job Type: Full Time / Part Time
  • Salary: Estimated: $ 24K to 28K
  • Published on: 2025/09/16

Company: Vaidam Health Pvt. Ltd.

Website: www.vaidam.com

Work location: Gurgaon

Profile: Paid Media specialist

Experience: 2 -3 years of relevant experience (Pref. Healthcare sector)

Education background: Any graduate (Google Ads certified will be preferred)

Job description:

Vaidam Health is looking for a Paid Media specialist in the Digital Marketing Team to increase its brand awareness.

Role & responsibilities:

• To generate leads using Google AdWords.

• To plan, create, manage and optimize existing PPC campaign components, including, but not limited to ad-copy, bid prices, cost per conversion, cost per click, keyword research, etc.

• To create & implement PPC strategies, including keyword research and analysis.

• Be involved in keyword selection and audience targeting.

• To manage the strategy and setup of all paid campaigns.

• Must know how to optimize campaigns based on bids and quality score.

• Must know tools to analyze campaigns of competitors and benchmark performance accordingly.

• Must be Proficient in marketing research and statistical analysis

• Be actively involved in SEO efforts (keyword, image optimization, etc)

• Must be able to measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)

• Acquire insight into online marketing trends and keep strategies up-to-date.

Skills we are looking for:

• Must be self-motivated & driven

• Must be a team player

• Positive and enthusiastic attitude

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
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Company Name: Vaidam Health

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