PPC Manager | Fintech SaaS | Google |amp| LinkedIn Ads

Job description
Job Title: PPC Manager Google and LinkedIn Ads

Location: London Hybrid

Salary: £45,000 - £65,000

The Company

Our client is transforming finance management with a modern SaaS-based solution covering AR, AP, O2C, P2P, reconciliation, debt collection, working capital, treasury, and other finance workflow areas. The business is 4 years old and has generated over £1M in ARR, backed by notable investors like HubSpot, GumTree, and Stride VC after a £4M seed raise. With a lean but highly strategic team of 15, they are poised for profitability with significant growth opportunities.

The Role

As a PPC Manager, you will take ownership of all PPC activities, primarily focused on Google Ads and LinkedIn campaigns. You will manage the execution of campaigns, optimizing performance to maximize conversions and aligning content with the pain points of the target audience. Collaborating with the wider marketing team, you will develop creative strategies to drive growth, analyse data from Google Analytics, and ensure that campaigns are continuously optimized. This is a fast-paced, agile role in a growing start-up where you will have the opportunity to make a direct impact.

Responsibilities
• Own and manage end-to-end PPC campaigns on Google Ads and LinkedIn.
• Collaborate with the marketing team to align PPC strategies with broader content and business goals.
• Analyse performance data from Google Analytics and campaign management portals.
• Continuously optimize campaigns based on performance metrics to drive conversions.
• Present creative, data-driven ideas to enhance PPC efforts and overall marketing strategy.

Requirements
• 2+ years of hands-on experience managing Google Ads and LinkedIn campaigns.
• Proven track record of managing PPC in a SaaS start-up environment.
• Strong proficiency in Google Analytics and campaign management tools.
• A data-driven mindset, focused on optimizing performance and conversions.
• Ability to work independently in a fast-paced start up with full accountability for PPC success.