Programmatic Executive

Kindly share your details & updated CV on : usman.mohiyuddin@dentsu.com

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Programmatic Executive

Merkle B2B is looking for a Programmatic Executive looking to propel their career by joining an awesome team of switched-on media professionals, working on big brands with interesting challenges and sophisticated marketers across some of our more exciting APAC accounts. This role will be reporting to our Programmatic Manager.

Looking for someone who is comfortable under pressure and in fast-paced working conditions and thrives in an environment where performance is paramount. The ideal candidate will bring to the table a high level of campaign creation and management experience, as well as team building and training. You will be responsible for driving social strategy, execution, and growth for key clients.

Responsibilities:
• Ad trafficking – Build creative placements for digital campaigns within Campaign Manager 360 (CM360)
• Campaign set up within DSPs, inclusive of pre-checklists QC, following proper hygiene check processes
• Tagging – Create and implement floodlights for accurate tracking within CM360
• Reporting – Measure and evaluate success of digital campaigns to inform investment decisions
• Deliver analysis and insights that help teams optimize digital strategies
• Provide ongoing and ad hoc analytical support to Digital Managers on day-to-day management of campaigns
• Assess new opportunities for data, inventory, targeting and ad formats
• Maintain and create pacing and KPI dashboards
• Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted

Qualifications:
• Bachelor’s degree in Marketing, Business, Communications preferred
• This is a junior position, so work experience is not mandatory, however it is a plus if candidates have 1 or 2 years of relevant work experience in social marketing, digital marketing, and/or another highly quantitative, analytical, and results-driven environment

· Certifications: Google AdWords Fundamentals, Search or Display, Facebook Blueprint - not required but must have while employed with Merkle B2B
• Basic experience with adserving and DSP technologies including but not limited to – CM360, DV360, TTD
• Proficient in Excel is a must, ability to analyze, filter and interpret large data sources
• Up to date with the latest trends and best practices in digital and performance advertising

About Merkle DWA:

With offices in Sydney, San Francisco, Boston, Austin, Chicago, London, Munich, Bangalore, Beijing, and Singapore, Merkle DWA is the world’s largest and most respected communications agency focused on B2B Performance Marketing & Paid Media.

Part of the larger Dentsu Group, Merkle DWA delivers excellence to global and regional clients on media strategy, planning, activation, and performance.

What we’re looking for in a teammate:
• Is curious, and inquisitive with a willingness to learn
• Collaborative and team first
• High level of accuracy and attention to detail
• Ability to multitask and prioritize under pressure to meet tight deadlines
• Excellent time management skills
• Strong communication skills – both written and verbal
• Candidate must be fluent in English (written and verbal)