Remote Digital Marketing Associate

Job description
• *Job Title: Remote Digital Marketing Associate**
• *Company: Goibibo**
• *Location: Chennai, Tamil Nadu, IN**
• *Job Type: Part-time**
• *Seniority Level: Associate**
• *Years of Experience: 3**
• *Job Description:**

Goibibo, a leading online travel agency, is on the lookout for a passionate and driven Remote Digital Marketing Associate to join our dynamic team. In this part-time role, you will have the opportunity to work remotely while contributing to exciting digital marketing initiatives that drive our brand and enhance customer engagement. If you are an independent and confident marketer with a flair for creativity and analytics, we encourage you to apply.
• *Key Responsibilities:**

1. **Digital Campaign Management:**
- Develop, execute, and monitor digital marketing campaigns across various platforms including social media, email, and search engines to drive traffic and generate leads.
- Assist in the preparation of promotional materials and online advertisements to launch campaigns effectively.

2. **Content Creation:**
- Create engaging and relevant content for our website, blog, and social media profiles, tailored to enhance brand awareness and align with our marketing strategies.
- Collaborate with graphic designers and content writers to ensure high-quality visuals and copy for all digital assets.

3. **Social Media Strategy:**
- Manage the company’s social media channels by developing a strategic content calendar and posting schedule.
- Monitor trends in social media tools, applications, channels, design, and strategy to ensure Goibibo remains competitive and relevant.

4. **SEO and Analytics:**
- Conduct keyword research and on-page optimization to improve website visibility and user experience.
- Utilize analytics tools (Google Analytics, social media insights, etc.) to measure and report on the effectiveness of marketing campaigns; provide actionable insights based on data analysis.

5. **Market Research:**
- Analyze industry trends, consumer behavior, and competitive landscape to inform marketing strategies and identify growth opportunities.
- Gather feedback from customers to enhance marketing efforts and product offerings.

6. **Collaboration and Communication:**
- Coordinate with the marketing team to align on strategies, share feedback, and contribute to meeting overall business objectives.
- Maintain open lines of communication with stakeholders to understand and address their marketing needs.
• *Requirements:**

- **Education and Experience:**
- Bachelor’s degree in Marketing, Business, or a related field preferred.
- A minimum of 3 years of experience in digital marketing, preferably in the travel and tourism sector.

- **Technical Skills:**
- Proficiency with digital marketing tools and platforms (Google Ads, Facebook Ads Manager, Mailchimp, etc.).
- Strong understanding of SEO, content marketing, and analytics tools.

- **Personal Traits:**
- Independent and self-motivated with a strong sense of initiative.
- Confident in presenting ideas and advocating for marketing strategies.

- **Soft Skills:**
- High emotional intelligence to navigate team dynamics and understand customer needs.
- Exceptional communication skills, both verbal and written, with the ability to convey complex ideas clearly and concisely.
• *Benefits:**

- Paid Time Off (PTO)
- Employee discounts on travel and services
- Free food during office events
• *Working Environment:**

At Goibibo, we prioritize employee well-being through health and wellness initiatives. Our remote work culture promotes flexibility and encourages work-life balance to ensure that our team members thrive both personally and professionally.
• *Application Deadline:**

Please submit your application by **October 25, 2024**.
• *Equal Opportunity Statement:**

Goibibo is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualified applicants will be considered without regard to race, color, religion, sex, ****** orientation, gender identity, national origin, disability, or veteran status. We encourage applicants from all backgrounds to apply.

How to apply:

Apply on GrabJobs and you will be notified if shortlisted for the job.

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