Senior Creative Executive | Advertising| PR Firm

Job description
Role Responsibilities & Deliverables :

Communication :

- Attend midsized campaign briefs by the Account Management team

Creative Strategy :

- Decode briefs along with the Account Management team

- Brand execution plan basis the decoded client brief for campaigns

- Research and content creation for new client pitches

- Pitch weekly / monthly content ideas to clients along with the Account Management team

- Experiment with new content formats that can be utilized for client pitches, client briefs, and new partnerships

Creative Execution :

- Create contextual, innovative content

- Collaborate with functional teams for executing client briefs

- Work closely with arts & graphics, video, and production teams to co-create content

- Write concepts and rough scripts, and create storyboards with the art team

- Write social media content & responses, SEO content, brand website content, and blog content

- Conduct live coverage of events

- Quality check social media content & responses, SEO content, brand website content, blog content, and rough scripts written by the team

- Conceptualize ideas related to influencer associations

- Ensure accurate referencing and industry benchmarking by the team

Core Competencies :

Creativity :

- Research and development of content ideas and concepts based on data and insights

- Keen awareness of current trends in advertising

Customer Focus :

- Timely resolution of client escalations

Communication :

- Excellent written and verbal skills

- Ability to create and edit content for spelling, grammar, style, and tone

- Respond positively to feedback

- Candidates with 1-2.5 years of work experience can apply. Prior experience in Social Media and online content creation will be preferred

- Proven & demonstrable experience of being able to work under pressure and multi-task. Should be comfortable with handling pressure since the role demands it