Senior Digital Marketer

We are seeking a seasoned Senior Digital Marketer to join our team and help take our brand to the next level. The ideal candidate will have in-depth experience across multiple digital platforms and possess the ability to create and execute comprehensive marketing strategies to drive customer engagement, increase brand awareness, and enhance our digital footprint.

Key Responsibilities:

1. Develop, implement, and manage marketing campaigns that promote our products and services.

2. Enhance brand awareness in the digital space.

3. Drive website traffic and acquire leads.

4. Measure site traffic, identify and evaluate new digital technologies, and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

5. Utilize a range of techniques including paid search, SEO, and PPC.

6. Oversee the social media strategy for the company.

7. Collaborate with internal teams to create landing pages and optimize the user experience.

8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirements

1. Bachelor’s degree in Marketing or related field.

2. Minimum of 5 years’ experience in Digital Marketing.

3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

4. Solid knowledge of website analytics tools (e.g., Google Analytics).

5. Experience in setting up and optimizing Google Adwords campaigns.

6. Strong analytical skills and data-driven thinking.

7. Up-to-date with the latest trends and best practices in online marketing and measurement.

8. Excellent communication and teamwork skills.

Note: This is a full-time position, and applicants must be able to work onsite. Only candidates with relevant experience will be considered. We are an equal opportunity employer and encourage all qualified individuals to apply