Senior Digital Marketing Executive

AddWeb Solution is a leading IT development, consulting and outsourcing company headquartered in Ahmedabad. With a collective experience of more than 24 man years, weve successfully partnered an array of IT/Digital Companies & individual projects, globally. AddWeb Solution is consistently sloping upwards, providing flawless solutions, timely deliveries and boosting the overall productivity by ensuring maximum ROI.

Job Description
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns

Requirements
• Proven SEO experience.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends).
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.

Benefits

We are a bunch of technocrats whore passionate at heart and we drive impact by synergizing with each others forces & having fun while we are at it.

Our people define our culture. If there is anything we need to change/improve, we do.

Personal Benefits
• Health Comes First: Extensive Medical Insurance for you and your family.
• Flexible Working Hours: Decide your own productive time per your project/client.
• Dental, Eye, and Body Checkups: Routine checkups help to keep you updated.
• Gaming Zone: Dedicated place for enjoying a refreshing work break any time of the day.
• Celebrations: Celebrate festivals and the diversity of our culture.
• Parties: We just need a reason to party regularly and a BIG trip yearly.
• Handmade tea and coffee, as you like it fresh: Who doesn't have fresh beverages after all.

Professional Benefits
• Latest technologies: Opportunity to stay ahead in the constantly changing technology trends globally.
• Vibrant work environment: Everybody helps everyone. Fueling your growth with impactful learning & growth opportunities.
• Certifications: Company-sponsored certifications to fuel your competence.

Monetary Benefits
• Work Anniversary Bonus: One-month additional salary as a bonus every year.
• Gratuity: Your long-term commitment pays.
• Interest-Free Loan up to 3 times the salary: No documentation, get money directly in your account.
• Excellent Referral Bonus: Help a friend and get rewarded every time.
• Make money from your money: Earn a guaranteed 10% on your investments in NBFC without any charges.

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