Senior Manager | Growth Marketin

Job description
• As a D2C (Direct-to-Consumer) Growth Manager, you will be responsible for developing and executing strategies to drive the growth of our direct-to-consumer app.
• You will play a crucial role in expanding our brand's portfolio, increasing customer acquisition, and maximizing revenue through various digital platforms and marketing initiatives.
• The ideal candidate will have a strong background in digital marketing including programmatic, and analytics, with a proven track record of driving measurable results in a direct-to-consumer environment.

Principal Duties/Responsibilities
• Develop and Execute Growth Strategies: Collaborate with cross-functional teams to develop comprehensive D2C growth strategies aligned with business objectives. Identify opportunities for expansion and optimization across digital channels including app/web, category, merchandising & pricing.
• Drive Customer Retention: Develop and execute retention strategies to enhance customer loyalty and increase repeat purchases.
• Optimize Conversion Funnel: Analyze user behaviour and conversion data to identify opportunities for improving the online customer journey and optimizing conversion rates. Implement A/B testing and optimization strategies to improve website performance and user experience.
• Analyze Performance and KPIs: Monitor and analyze key performance indicators (KPIs) related to traffic, conversion, revenue, and customer lifetime value. Generate actionable insights from data analysis to inform decision-making and strategy adjustments. Collaborate with Creative and Content Teams: Work closely with creative and content teams to develop compelling assets and messaging that resonate with the target audience and drive engagement.
• Stay Current with Industry Trends: Stay informed about industry trends, best practices, and emerging technologies in D2C marketing and e-commerce. Continuously seek opportunities to innovate and experiment with new growth tactics and technologies.

Required Skills and Knowledge
• 6+ years of relevant experience in growth/product marketing for a digital business/apps
• Customer centric mindset and eye for detail is a must
• Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required
• Prior experience of executing D2C campaigns
• Experience in managing digital portfolio for a bank/fintech/NBFC is a plus